As they return to the UK, Harry and Meghan search for a brand that sticks

The fact the Sussexes have switched between projects brings risks to their brand, says Susan Fournier, a branding expert and former professor at Harvard Business School and Boston University. She says the couple went from royal insiders, giving a glimpse into a secret world, to royal critics, then from media producers to, in Meghan’s case, a lifestyle influencer.