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Aldi Crowned King of Christmas: Cheapest Supermarket for Festive Feast Revealed!

3 December, 2024 - 4:12PM
Aldi Crowned King of Christmas: Cheapest Supermarket for Festive Feast Revealed!
Credit: retailgazette.co.uk

Aldi Crowned King of Christmas: Cheapest Supermarket for Festive Feast Revealed!

With Christmas just around the corner, savvy shoppers are already planning their festive feasts. A recent price comparison has revealed the most budget-friendly supermarket for Christmas dinner this year, offering a much-needed reprieve from rising living costs. The findings, revealed in a study by savings platform Raisin UK, compared prices across the UK’s leading supermarkets: Lidl, Asda, Tesco, M&S, Aldi, Sainsbury's, Morrisons, Iceland, and Waitrose. The study included essential items such as turkey, roast potatoes, stuffing, gravy, Brussels sprouts, carrots, pigs in blankets, parsnips, cranberry sauce, and Yorkshire puddings, offering a comprehensive look at the cost of a traditional Christmas meal.

Aldi's Affordable Christmas

Aldi emerged as the clear winner, offering the most affordable Christmas dinner for a family of four at just £23.15. This equates to a remarkable £5.79 per person, making it an incredibly attractive option for families looking to keep costs down. Lidl secured second place, with a total cost of £24.35 (£6.09 per person), showcasing the budget-friendly options available at discount supermarkets. Morrisons followed in third place, offering a slightly more expensive option at £27.53 (£6.88 per person).

The Price Gap

The contrast in prices between the budget supermarkets and their premium counterparts was significant. Marks & Spencer, for example, proved to be the most expensive supermarket, with a Christmas dinner costing £46.15, or £11.54 per person – almost double the cost of Aldi's offering. This price difference underscores the considerable savings that can be achieved by choosing a more budget-conscious supermarket.

The Expert's Opinion

Kevin Mountford, a savings expert and Raisin UK co-founder, offered insightful comments on the findings: "As the cost of living continues to rise, families are looking for ways to enjoy the festive season without overspending." He highlighted the value provided by supermarkets like Aldi and Lidl, stating, "Supermarkets like Aldi and Lidl offer excellent value for quality meals, helping households keep costs down during this expensive time of year." Mountford also provided advice for future festive budgeting: "It's also never too early to think about the year ahead and Christmas 2025. Setting up savings pots or using Christmas Saver accounts can help families prepare financially for next year's celebrations. Small, regular contributions can make a big difference."

A Closer Look at the Cost of Christmas Dinner

Another study, this time by Christmas Tree World, provided further insights into the rising cost of Christmas dinner, comparing prices across Aldi, Asda, Morrisons, Sainsbury’s, Tesco, and Waitrose. The research highlighted a staggering 83% year-on-year price increase at Sainsbury’s for an eight-person Christmas dinner. The total cost rose from £45.62 to £82.09, demonstrating the significant impact of inflation on festive food costs. Aldi, however, remained the cheapest option at £45.62, showcasing its consistent affordability even for larger gatherings. The report used Statista data from 2023 to calculate the percentage increase year-on-year, providing a reliable benchmark for price comparisons. The differences in pricing across the various supermarket chains were substantial, further reinforcing the importance of conducting price comparisons before purchasing your Christmas dinner ingredients.

The Cheapest Christmas Dinner: A Multifaceted Study

BravoVoucher conducted another study analyzing the prices of Christmas dinner ingredients at eight leading UK supermarkets, including a comprehensive list of items such as a medium turkey crown, pigs in blankets, Yorkshire puddings, and various seasonal vegetables. Again, Aldi emerged as the most budget-friendly option, with a total cost of £32.54 for a family of four's Christmas feast. Lidl came in a close second at £32.61, while the other supermarkets were noticeably more expensive, with Marks & Spencer claiming the most expensive title at £54.35 – a considerable difference. This demonstrates a consistent trend of affordability at discount supermarkets compared to their premium counterparts. The disparity in pricing across the board highlights the substantial savings to be made by carefully considering where you purchase your festive food.

Festive Savings: Tips for a Thrifty Christmas

The significant differences in prices across supermarkets demonstrate the importance of careful planning when budgeting for your Christmas dinner. Beyond choosing the right supermarket, several measures can be taken to reduce Christmas spending. Limit the number of presents; organize a Secret Santa to reduce gift expenses; plan ahead and utilize January sales for next year's Christmas shopping; and thoroughly compare prices online to ensure the best possible deals. Remember, a memorable Christmas doesn’t need to be an expensive one. With careful planning, you can create a festive occasion that suits your budget and still celebrates the true meaning of Christmas.

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Christmas dinner Aldi Christmas dinner
Hans Müller
Hans Müller

Editor

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