Aldi Nord Promotes Freshness and Lower Prices in New Campaign
Discounter Aldi Nord has announced the launch of a new campaign, entitled So einfach geht Frische (Freshness is so easy), which seeks to promote the fresh products available in its stores. The campaign, which commenced on 26 August, will be displayed across various channels in Germany, including print, social media, online and out-of-home.
"With the campaign So einfach geht Frische, we show how Aldi Nord brings freshness into people's lives without any complications," said Marc Lennefer, director of customer strategy at Aldi Nord Germany. "By combining real life situations and shopping at Aldi Nord, we can demonstrate the absolute freshness of our products."
The campaign focuses on the ease and affordability of buying fresh food at Aldi Nord. "We want to show our customers that buying fresh food at Aldi Nord is not only easy, but also inexpensive," said Lennefer.
Aldi Nord's Commitment to Freshness
The launch of this campaign comes on the heels of a major price promotion by Aldi Nord in the fruit and vegetable sector. In the coming weeks, Aldi Nord plans to reduce the prices of numerous fruit and vegetable items. At the start of the promotion, for example, table pears will cost €2.89 per kilogram instead of €3.29, a reduction of 12%. In addition, there will still be a range of weekly promotional items on offer.
This commitment to freshness extends beyond price reductions. In June, Aldi announced that more than 100 farms that it works with are part of the Naturland support programme. Aldi and Naturland started their collaboration in 2023. An important pillar of this partnership is the Naturland funding programme Für mehr Artenvielfalt (For more biodiversity), the development of which Aldi supports as an exclusive partner. The programme supports farmers that are seeking to adopt additional measures to drive biodiversity.
A Focus on Biodiversity
Aldi Nord's commitment to biodiversity is a key aspect of its approach to freshness. The company believes that supporting farmers who are working to protect biodiversity is essential for ensuring the long-term sustainability of the food supply. The Für mehr Artenvielfalt programme is a concrete example of this commitment. The program provides financial support to farmers who are working to implement biodiversity-enhancing measures on their farms. By supporting these farmers, Aldi Nord is helping to create a more sustainable future for agriculture and food production.
Conclusion: A Fresh Approach to Grocery Shopping
Aldi Nord's new campaign is a clear indication of the company's commitment to providing its customers with fresh, affordable food. The campaign, which combines price reductions with a focus on biodiversity, is a winning combination that is sure to resonate with consumers. Aldi Nord's commitment to freshness and sustainability is a model that other grocery retailers would do well to emulate. The company's efforts to promote fresh produce and support farmers who are working to protect biodiversity will undoubtedly contribute to a more sustainable future for the food industry.
