Aston Villa will play in a new-look kit for their Champions League opener against Young Boys this evening, and it's for a very good cause. Acorns will adorn the front of the players' shirts after principal partners, Betano, donated the space back to the club who in turn donated the space to Acorns Children's Hospice.
Acorns Takes Center Stage
The club's long-standing relationship with the hospice began in 2008 when they were a permanent fixture on the shirt. Villa's President of Business Operations, Chris Heck, said, “We are delighted that Betano came to us to offer up the opportunity and ask, ‘who are the best beneficiaries of the space’. It was an absolute no-brainer to bring Acorns back onto the front of shirt, an organisation close to the hearts of everyone involved with Aston Villa.”
Acorns' Impact
Vicki Rowles, Director of Fundraising at Acorns Children’s Hospice, expressed the organization's gratitude. “We are extremely honoured to have our logo featured on Aston Villa’s shirts for their UEFA Champions League debut against Young Boys. Help can’t wait for the children and families who desperately need us. Thanks to the support of Aston Villa and the global exposure of the Champions League, we can reach even more families in need. We’re truly grateful to our friends at Aston Villa for their continued dedication to Acorns. We wish the team the very best of luck for tonight’s game.”
Fan Reactions
Fans were quick to praise the club on social media with many saying it was ‘fantastic news’ and another said: “Class act that.” One fan said: “Great news. Now to make this a permanent deal for all matches … Is it possible to buy shirts with Acorns on as the sponsor?” Others said it made them love the club even more.
A Historic Night
It is a historic night for Aston Villa who are returning to this level of football for the first time in 40 years. The club finished in fourth place in the Premier League last season, securing their spot in the Champions League. They face Young Boys in what will be the team's first game in Europe's top club competition since 1983. Villa's Champions League group also includes Bayern Munich, Juventus and Celtic.
A Symbol of Unity
This heartwarming gesture by Aston Villa highlights the club's commitment to the community and to supporting those in need. The decision to feature Acorns on the shirts for their Champions League debut is a testament to the club's values and their dedication to making a difference. The move has been widely praised by fans and has been met with overwhelming support from the community.
A Night to Remember
This night is not just about the game itself, but about the message it sends. The sight of the Acorns logo on the Aston Villa shirts will serve as a powerful reminder of the importance of supporting those who need it most. It is a night that will be remembered for years to come, not only for the football but also for the impact it will have on the lives of children and families supported by Acorns.
