Bundaberg Brewed Drinks, a name synonymous with refreshing ginger beer and a range of fruity brews, has announced the passing of its co-founder, Lee Fleming. The news of her death, shared in a heartfelt social media post, sparked an outpouring of condolences from fans and friends alike, highlighting her profound impact on the iconic Australian brand.
The Queensland-based company, known for its commitment to traditional recipes and local ingredients, paid tribute to Lee Fleming, describing her as "passionate, kind-hearted, and instrumental to the foundation and growth of our much-loved Bundaberg Ginger Beer." Her unwavering dedication to the brand's success, evident in its journey from a family-run venture to a global powerhouse, left an indelible mark on its legacy.
A Family Legacy
The story of Bundaberg Brewed Drinks is deeply intertwined with the Fleming family. Lee, alongside her husband Cliff, played a pivotal role in the company's early years, establishing its foundation in 1968. Together with Neville and Gladys Fleming, her parents-in-law, they laid the groundwork for a brand that would become a household name in Australia and beyond.
The company's dedication to quality, using Australian ginger and a traditional recipe, resonated with consumers, creating a loyal following for its distinct ginger beer. The Flemings' commitment to local sourcing, reflected in their sourcing of sugarcane and ginger from the fertile sub-tropical soils of Queensland, cemented the brand's connection to its roots.
Expansion and Global Success
The 1980s marked a significant turning point for Bundaberg Brewed Drinks. With Neville and Gladys' retirement, Cliff and Lee took the reins, spearheading a period of growth and expansion. This era saw the company venturing beyond Australian shores, introducing its unique flavors to a global audience. Today, Bundaberg Brewed Drinks is exported to over 60 countries, its ginger beer even gracing the beverage selection on Qantas flights.
The company's unwavering commitment to quality and its expanding range of flavors, including the popular Pink Grapefruit, Blood Orange, and Guava, have propelled its success. In 2018, a distribution deal with Pepsi solidified its presence in the US market, reaching over 400,000 stores and restaurants. This partnership, along with the company's recent $150 million investment in a "super brewery," showcases its ambition to further conquer the global market, ensuring its enduring legacy for generations to come.
A Lasting Impact
Lee Fleming's passing is a significant loss not just for the Bundaberg Brewed Drinks family but also for the Australian beverage industry. Her contributions, alongside Cliff's, played a crucial role in transforming a local family business into a global success story. Her passion, vision, and dedication to quality laid the foundation for the brand's enduring popularity, ensuring its iconic status within the Australian cultural landscape.
The company's commitment to its founding principles, evident in its use of local ingredients and its traditional recipes, is a testament to Lee Fleming's enduring influence. As Bundaberg Brewed Drinks continues to expand its global reach, her legacy will serve as an inspiration, reminding us of the power of passion, dedication, and a commitment to quality in creating a brand that resonates with consumers worldwide.
A Toast to Lee Fleming
In her memory, countless individuals are raising a glass of Bundaberg Ginger Beer, a fitting tribute to the woman who helped make it a beloved Australian icon. Her legacy, etched in the taste of a refreshing ginger beer, will continue to be savored by generations to come.
