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Business

B&B HOTELS Acquires 30 Hotels in Germany: A Strategic Move to Expand its Value-for-Money Segment

18 September, 2024 - 8:24PM
B&B HOTELS Acquires 30 Hotels in Germany: A Strategic Move to Expand its Value-for-Money Segment
Credit: kununu.com

BC Partners Real Estate and Hova Hospitality have announced the acquisition of a portfolio of 30 hotels in Germany, in partnership with B&B HOTELS. The portfolio was sold by AccorInvest and comprises 2,308 rooms, located in various cities across Germany. The purchasers said the hotels will undergo a major refurbishment programme, including a comprehensive energy efficiency upgrade. The entire portfolio will be operated by B&B Hotels via long-term, CPI-linked leases.

The transaction showcases the strong synergies between BC Partners Real Estate’s active investment- and asset-management capabilities, Hova Hospitality’s deep sector expertise, and B&B HOTELS’ operational and technical competence.

B&B HOTELS Expansion Strategy

This acquisition marks a significant milestone in the strategic development of B&B HOTELS. The new locations will enable the company to expand its position as a leading provider in the value-for-money segment. By focusing on targeted modernization and sustainable investments, the company aims to offer guests the best value.

This deal is a testament to B&B HOTELS’ growth strategy, which emphasizes expansion into new markets and catering to the increasing demand for affordable accommodations.

A Partnership for Success

Konrad Stoebe, managing director at BC Partners Real Estate, highlighted the strategic importance of this acquisition, stating, “This major transaction is part of our drive to increase our exposure to the hotel market in Europe. After Edgar Suites, we are continuing to invest in this sector alongside our industry-leading partners, B&B Hotels and Hova Hospitality.”

Dominique Ozanne, chairman of Hova Hospitality, expressed his delight in strengthening the partnership with B&B HOTELS, stating, “We are delighted to complete our first transaction with BC Partners Real Estate and to strengthen our partnership with B&B HOTELS. Following this acquisition, we will have 120 B&B Hotels under management. In total we will achieve assets under management of €2.5 billion with a portfolio of 200 hotels in nine countries.”

Looking Ahead

The acquisition of these 30 hotels reinforces B&B HOTELS’ commitment to the German market. The company’s expansion strategy is expected to continue, with a focus on providing high-quality accommodations at affordable prices.

The partnership between BC Partners Real Estate, Hova Hospitality, and B&B HOTELS is a strategic alliance that brings together complementary expertise and resources. The combined efforts of these organizations will likely lead to further growth and innovation in the hospitality sector.

A Strategic Alliance for the Future

The alliance of BC Partners Real Estate, Hova Hospitality, and B&B HOTELS signifies a strategic shift in the hospitality landscape. This partnership reflects a growing trend of collaboration between real estate investors, hospitality operators, and hotel brands. The acquisition of 30 hotels in Germany underscores the strength of this alliance and its potential for future growth in the European hospitality sector. This collaboration promises to reshape the market by driving innovation, optimizing resources, and delivering value-driven hospitality experiences. This acquisition demonstrates the power of strategic partnerships in the hospitality sector, paving the way for a future where collaboration is key to success.

B&B HOTELS Acquires 30 Hotels in Germany: A Strategic Move to Expand its Value-for-Money Segment
Credit: hotel-online.com
B&B HOTELS Acquires 30 Hotels in Germany: A Strategic Move to Expand its Value-for-Money Segment
Credit: top100.de
Tags:
BC Partners Germany B&B Hotels B&B Hotels hotel acquisition Germany hospitality industry value-for-money
Emily Brown
Emily Brown

Business Analyst

Analyzing the financial world one report at a time.