Quick commerce platforms such as Blinkit and Swiggy Instamart recently reported impressive sales figures and milestones as they celebrated Raksha Bandhan. This occasion marks the start of India's grand festive season, which culminates with Diwali later in the year. All two companies have recorded higher sales compared to their 2023 performance.
Blinkit, the quick commerce platform known for its rapid deliveries, is extending its services beyond geographical boundaries for Raksha Bandhan. Customers residing in the USA, Germany, Netherlands, Japan, France, and Canada can now send gifts to their siblings in India through Blinkit, ensuring that the spirit of the festival reaches across continents.
International Orders for Raksha Bandhan
This special service, available until August 19th, allows users abroad to order a curated selection of Raksha Bandhan essentials, including rakhis, traditional sweets, snacks, and other festive items, all delivered within Blinkit's signature 10-minute timeframe.
"We have switched on international orders on Blinkit till 19th August. Folks living abroad can now place orders on Blinkit to send Rakhis and gifts to their siblings in India and we’ll deliver in 10 minutes!" said Albinder Dhindsa, Founder & CEO of Blinkit.
Expanding Product Range
This initiative aligns with Blinkit's recent efforts to broaden its product offerings beyond groceries and essentials. The platform has introduced categories like sports equipment, gaming consoles, electronics, beauty & makeup, and toys & games, catering to a wider range of customer needs.
Blinkit's international order service for Raksha Bandhan is a heartwarming example of how technology can bridge geographical distances and strengthen personal connections. This innovative approach allows siblings separated by borders to participate in the cherished tradition and express their love and affection.
Raksha Bandhan: A Festive Boost for Quick Commerce
This Raksha Bandhan, Quick commerce platforms have captured the hearts of consumers with their rapid delivery services and curated festive offerings. These announcements highlight the increasing trend of consumers relying on quick commerce platforms for their festival shopping needs.
A Siblingly-Charming Banter
In a playful exchange on X, Zomato, Blinkit's parent company, wished its “adopted sis” Blinkit a Happy Raksha Bandhan. Blinkit, in turn, responded with a cheeky remark, highlighting its acquisition by Zomato, “Adopted nahi acquired hota hai..itna bada hogaya pata nahi kab seekhega (Not adopted but acquired... don't know when you’ll learn that).” This lighthearted banter quickly went viral, generating laughter and engagement from social media users.
Blinkit, formerly known as Grofers, was acquired by Deepinder Goyal-led Zomato in an all-stock USD 570 million deal in 2022. This acquisition has significantly strengthened Zomato's position in the quick commerce sector, and the platform continues to expand its reach and product offerings.
The Future of Quick Commerce
This festive season has been a testament to the growing popularity and impact of quick commerce platforms in India. As consumer expectations evolve and demand for speed and convenience intensifies, these platforms are poised to play an even more significant role in the future of online shopping. With their rapid delivery services and curated product offerings, quick commerce platforms are transforming the way we shop, especially during festive seasons, bridging gaps between consumers and their loved ones across borders and delivering joy in just a matter of minutes.
