Bluey Makes Her Debut at Build-A-Bear Workshop: Everything You Need to Know

Build-A-Bear Workshop has partnered with BBC Studios to launch a new collection featuring the beloved characters from the hit animated series, Bluey. The collection includes make-your-own Bluey and Bingo plush, as well as costumes, accessories, and more.

Bluey Plush and Accessories

Fans of Bluey can now get their hands on the lovable Bluey and Bingo plush at participating Build-A-Bear Workshops and online. The collection includes a make-your-own Bluey plush that features her name on the left paw pad, as well as Bluey's little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush.

A Partnership With BBC Studios

This is the first time that Build-A-Bear has partnered with BBC Studios to create a Bluey collection. The company has had a long-standing partnership with BBC Studios, beginning with Doctor Who.

“Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include Bluey,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

Bluey's Impact

The Bluey collection is sure to be a hit with fans of the show. The series has become a global phenomenon, and has been praised for its positive portrayal of family life and its focus on imaginative play.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Price John. “This relationship not only highlights our global appeal but also reflects our multi-generational reach. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.”

Bluey's Popularity

Bluey is the No. 1 most-watched series on streaming this year (2024) to-date among total viewers in the U.S.* The show is a hit with both kids and adults, and its popularity is only growing. The Build-A-Bear Workshop collection is sure to be a big hit with fans.

The Build-A-Bear Bluey Collection

The Bluey collection is available now at buildabear.com and in Build-A-Bear Workshop stores.

A Lasting Impression

The Bluey collection is just the latest example of Build-A-Bear’s commitment to offering its guests a unique and memorable experience. The company’s focus on creating cherished memories has made it a beloved brand for generations of families.

*Source: Nielsen Media Research, US data based on Persons 2+ time spent viewing for streaming series tracked by Nielsen through their streaming content ratings (1/1/24-7/28/24)