They say a meme dies when it gets picked up by corporations, and in this case, it seems as though Charli XCX wants that. If ramping up the BRAT-ification of Kamala Harris's campaign wasn't enough, she might have another promotional tactic up her sleeve.

H&M may be the latest to commodify wearing a white tank top with no bra and being a little messy, as the fast fashion brand and environmental liability appear to be teasing a collab with the musician. While H&M changed its profile pictures to its logo behind a BRAT green background, Charli posted what looks like the sloppy inside of a purse to her Instagram story. In it, there's a copy of the album, some USB drives and other bag essentials alongside a crumpled H&M receipt.

The receipt itself is for items like "angel jeans," "BRAT boots," "XCX sunglasses" and "hottie hot pants." Whatever's to come of this, we hope it means that they'll finally get better music in their changing rooms.

The Brat-Themed Collection

The singer posted an image to her Instagram story on 28 August which hinted at an upcoming collab. The post featured a H&M receipt, Brat CD and a pamphlet combining the recognisable H&M red and Brat green.

This is leading to fans hoping for a Brat-themed clothing collab between the two pop culture icons. The receipt featured items including: Angel Jeans, Charli’s Dress, Brat Boots, XCX Sunglasses, Hottie Hot Pants and 360 White Vest Top.

H&M Hints at the Release Date

While H&M – which has more than 38 million followers on Instagram – has cleared all of the posts from its account, the page has also updated its profile picture to the H&M logo with a “Brat” green background.

But its bio is giving the biggest hint about when to expect the collab to drop, as it reads “12092024”, so it’s likely to be released on 12 September, 2024.

Fan Reactions to the Collaboration

After X/Twitter account Pop Crave posted news of the potential collab, fans of the singer took to the comments to share their excitement. One wrote: “THIS IS LIKE CHRISTMAS FOR POOR GAYS.” Other fans replied, “we will be buying EVERYTHING” and “album of the year rollout continues”. Another said: “her team is insanely smart at marketing and securing brand deals. she is booked and busy!!!!”.

Charli XCX's Rise to Fame

Earlier this month Charli was also unveiled as the latest face of Kim Kardashian’s Skims. The “Apple” singer posed in the brand’s new Skims Cotton range, which confirmed that “Brat Summer” was going nowhere. Fans praised the collaboration between the pop icon an shapewear brand, with one commenting: “Unbelievable. Skims never disappoints!”.

You can find out the latest news about a Charli XCX and H&M collaboration via hm.com and the brand’s social media.

The Future of Brat Summer

The potential for a Charli XCX and H&M collaboration is exciting news for fans of both brands. The collaboration has the potential to be a huge success, given the popularity of both Charli XCX and the Brat aesthetic. The collaboration is a testament to Charli XCX's growing influence and popularity. It is also a sign of the times, as brands are increasingly looking to collaborate with musicians and celebrities to reach a wider audience.

Only time will tell whether the collaboration will be a success, but one thing is for sure: Charli XCX is a force to be reckoned with in the music industry, and the Brat aesthetic is not going anywhere anytime soon.