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Chipotle's Boorito Deal: $6 Entree for Costumed Rewards Members on Halloween

31 October, 2024 - 4:01PM
Chipotle's Boorito Deal: $6 Entree for Costumed Rewards Members on Halloween
Credit: axios.com

Chipotle continues its long-standing Halloween tradition, the 'Boorito' event, with a tasty deal for those who love food as much as they enjoy getting into the Halloween spirit. Chipotle Rewards members who show up in costume at any participating U.S. location can grab an entree for just $6.

The American fast-casual chain announced that from 3 p.m. local time until the restaurant’s closing on Halloween night, guests in costumes will be able to enjoy this season’s favorite burrito, bowl, salad, or order of tacos at the discounted price.

To claim the discounted entree, Chipotle Rewards members should follow these simple steps:

  1. Dress up in your best Halloween costume.
  2. Head to a participating Chipotle location.
  3. Place your order for a burrito, bowl, salad, or tacos.
  4. Scan your Chipotle Rewards membership card at checkout.

The generous offer, however, comes with a few limits. It excludes kid's meals, catering, and third-party orders. It is only redeemable if you go to Chipotle in person and excludes delivery and pickup orders. Add-ons like guacamole, queso, or extra protein will incur extra charges, except for veggie entrees. Guests are responsible for covering the cost of taxes, gratuities, and any additional side items.

Chipotle Boorito Deal: A History of Savings

Chipotle's Boorito deal has been a popular Halloween tradition since 2000. In its early years, the deal offered free burritos to customers who showed up in costume. However, over time, the price of the deal has increased, with the current deal offering a $6 entree for Rewards members.

Social Media Reactions to the Deal

This year's 'Boorito' deal has generated mixed reactions on social media. Some users expressed their excitement for the deal, while others were disappointed that the price has increased over the years. Some users even took to Twitter to express their nostalgia for the days when the deal offered free burritos.

Chipotle's Boorito Deal: A Growing Tradition

Despite the criticism, Chipotle's Boorito deal remains a popular Halloween tradition. The chain has expanded the deal to include locations in the United Kingdom and France, and it has also announced that select locations will be staying open until midnight to accommodate the crowds.

Chipotle's Boorito Deal: A Win-Win for Halloween Enthusiasts

Chipotle's Boorito deal is a great way to celebrate Halloween and enjoy a delicious meal. The chain has made it easy for customers to claim the discount by simply dressing up and scanning their Rewards membership card at checkout. The deal is also a good value, with the $6 entree representing a significant savings compared to the regular price.

Chipotle Costume Collection

For those who want to go all out for Halloween, Chipotle has released a collection of costumes in partnership with Spirit Halloween. The collection includes five costumes: Chipotle Fork, Chipotle Napkin, Chipotle Water Cup, Chipotle Burrito, and Chipotle To-Go Bag.

Chipotle Chief Brand Officer Chris Brandt said of the collection: "Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween."

Conclusion: Boorito is a Must-Do Halloween Tradition

Chipotle's Boorito deal is a great way to celebrate Halloween with friends and family. So, gather your costumes and head to your nearest Chipotle to enjoy a delicious and affordable meal.

Tags:
Chipotle Mexican Grill Halloween Burrito
Makoto Yamada
Makoto Yamada

Reporter

Covering business news with a keen eye for detail.