Bringing Live Music To Aussies: CommBank Yello & Mastercard Team Up With Live Nation
Mastercard and the Commonwealth Bank of Australia (CommBank) are bringing the magic of live music to cardholders down under by leveraging Mastercard’s relationship with Live Nation, giving eligible CommBank Yello customers access to pre-sale ticket access, preferred tickets, and priceless experiences when seeing some of the hottest artists in music.
Exclusive Access To Global Music Stars
Eligible CommBank Yello customers will be granted special access to select concerts from Live Nation’s packed touring schedule across the globe. In the past year alone, Live Nation hosted more than 1,300 concerts by more than 148 touring artists, reaching over 3 million fans.
This unique partnership will bring the thrill of live music to a wider audience, providing an exclusive advantage for CommBank Yello customers. "CommBank Yello is the only recognition program of its kind offered by a bank in Australia, and this is just one of the ways we’re recognising and rewarding customers for banking with us. We’re delighted to work with Mastercard to bring another exclusive experience to our customers," said Meg Bonighton, executive general manager, customer engagement and digital at CommBank.
The Weeknd: Kicking Off The Partnership
Kicking off this exciting offering will be a presale for global icon and bestselling artist, The Weeknd. Eligible CommBank Yello customers can enjoy pre-sale access to his highly anticipated Australian tour from Thursday, 22 August at 1pm in Sydney and 2pm in Melbourne. The pre-sale will run until Sunday, 25 August at 11.59pm.
A Partnership Driven By Music Lovers
This strategic partnership stems from a deep understanding of the Australian music market. "We are thrilled to extend our partnership with Mastercard and offer CommBank Yello customers exclusive first access to some of the world’s biggest artists. The power of music is indicative in our research which shows that 3 in 4 Australians are likely to sign up for a new loyalty program based on live music perks alone. Providing exclusive access to Australia’s favourite artists will no doubt be an exciting addition for CommBank Yello customers," said Kristy Rosser, senior vice president, marketing solutions & client services, Live Nation AU/NZ.
This partnership demonstrates the understanding of the deep connection Australians have with live music. By offering exclusive experiences and access, CommBank Yello and Mastercard are building a powerful loyalty program that resonates with music lovers.
Mastercard: A Long-Time Champion Of Music
Mastercard's commitment to music goes beyond just sponsoring concerts. The company has a long-standing dedication to supporting the music industry and creating priceless experiences for fans. In addition to sponsoring some of the music world’s biggest honours, Mastercard launched its Artist Accelerator program to elevate emerging talent through cutting-edge technologies like Web3 and Generative AI. The company also released its first-ever album “Priceless”, a collaboration focused on supporting rising artists.
Connecting Cardholders To Their Passions
Mastercard's commitment to music is evident in their mission to connect cardholders with their passions. "For many Australians, music is more than just a passion – it’s an essential part of their everyday lives. Mastercard is committed to connecting cardholders to their passions. With access to hundreds of touring artists every year, there’s never been a better reason for eligible CommBank Yello customers to pay with their Mastercard," said Julie Nestor, executive vice president, head of marketing and communications, Asia Pacific, Mastercard.
This statement highlights Mastercard's dedication to providing value to its cardholders, extending beyond traditional financial services. By partnering with Live Nation and offering exclusive music experiences, Mastercard is enriching the lives of their cardholders by fostering connections to their passions.
Access To Exclusive Experiences
CommBank Yello customers can find more details on how to access Live Nation tickets, experiences and more through the CommBank app. The program's success hinges on making it easy for customers to access these perks. By leveraging the convenience of the CommBank app, this partnership provides a seamless user experience that caters to the modern consumer.
A New Era Of Music Loyalty Programs
This innovative collaboration between CommBank Yello, Mastercard, and Live Nation signals a new era in music-based loyalty programs. By providing exclusive experiences and access to some of the world's biggest artists, this partnership is setting a new standard for customer engagement and brand loyalty within the music industry. The success of this program is likely to inspire other companies to explore similar initiatives, leading to a more vibrant and engaging landscape for music fans.
