The Ford Everest stable is set to grow with the introduction of the Tremor, an adventure-ready variant aimed at off-road enthusiasts and weekend warriors.
Similar to the recently released Ranger Tremor, the limited-run Everest Tremor features a suite of variant-specific off-road kit, as well as unique styling.
Unlike its Bi-Turbo exclusive Ranger sibling, the beefed-up Everest will only be offered with Ford’s 3.0-litre turbo-diesel V6. Both send power to all four wheels through a full-time four-wheel drive system with selectable terrain modes.
Off-Road Upgrades
Ford says that the engines chosen for each Tremor model reflect their respective positions within the model range.
Production is expected to commence in November this year, and Ford is welcoming expressions of interest from potential buyers.
Ford has also added a new ‘rock crawl’ four-wheel drive mode, designed to improve traction and momentum on loose, rocky surfaces.
Exterior and Interior Design
Externally, the Tremor gains a blacked out honeycomb grille with auxiliary LED lamps, a steel bash plate, heavy-duty side steps, and orange Tremor badging. Exclusive ‘Command Grey’ exterior paint is offered in addition to the standard range of colours.
Interior upgrades are limited to Tremor-embossed seats, ebony-coloured accents, and all-weather floor mats.
Powertrain and Performance
No changes have been made to the V6 powertrain, which produces 184kW of power and 600Nm of torque, while the Tremor also retains 3500kg maximum braked towing capacity.
Option Packs
Several option packs are available with the Everest Tremor, outlined below:
Rough Terrain Pack
The Rough Terrain Pack features ARB off-road gear.
Touring Pack
The Touring Pack offers a variety of features, including a panoramic sunroof and a premium sound system.
Premium Seat Pack
The Premium Seat Pack adds heated and ventilated front seats, as well as leather upholstery.
Towing Pack
The Towing Pack includes a heavy-duty tow bar, a trailer brake controller, and a rear differential lock.
Availability and Production
A full list of specifications for the Everest Tremor is expected to drop closer to launch.
While the Ranger Tremor went on sale overseas before arriving Down Under, today’s announcement by Ford Australia marks the global debut of the Everest Tremor.
Ford Australia has confirmed that local supply of the Ranger Tremor is limited to 1150 units, but it’s unclear how many examples of the Everest Tremor will be made available to Australian buyers.
Sales Success
The Everest is among Australia’s top 10 best-selling cars – Ford sold 11,276 over the first half of 2024, ranking the Everest eighth on the sales charts.
A Different Strategy for Ranger and Everest Tremor
DESPITE their similarities and nomenclature, it seems peculiar that the Ranger Tremor and related Everest Tremor will be offered as quite different prospects in the Australian market.
Speaking with GoAuto at the launch of the Ranger Tremor in Melbourne this week, Ford Australia marketing director Ambrose Henderson explained that the existence of already off-road capable variants within the Ranger line-up – coupled with the restricted availability of production slots at its Thai manufacturing plant – meant the decision to offer temporary and permanent Tremor models was one best suited to customer preferences.
“It is always difficult to balance that decision, and there were a couple of things that helped make up our mind,” he said.
“We have a lot of Ranger variants, and we need to balance the complexity in the manufacturing plant. The way we were able to deliver Wildtrak X or Tremor variants is essentially to do a batch build.
“The Ranger Tremor will be built from July through October, so we set up the plant, deliver the models, and move on. Whereas if you make it an ongoing series, we’ve got to have the plant ready to make that (change) all the time.”
Mr Henderson said exclusivity of special edition vehicles was another factor Ford Australia wished to maintain, saying customers enjoyed the ownership experience associated with a limited-volume model.
“The other side to that is that we know in this space that owners like to modify their cars. There is a real interest, an enthusiasm in personalising the Ranger, and that’s why keeping these products (limited edition models) a little bit unique contributes to that ‘want’ in the market,” he detailed.
“Like everything, we’ll assess the performance. If the Ranger Tremor goes wild and we can’t satisfy demand, then we’ll look at adding it. Obviously, we reserve the right to consider those things.”
With so few Ranger Tremor variants up for grabs – and Ranger topping sales in its category – it was assumed the allocation of the special editions would be in high demand. Wildtrak X variants, launched as a limited edition this time last year, sold out in a matter of weeks.
Yet, Mr Henderson seemed reluctant to detail early interest in the less expensive Tremor.
“At this point we can’t say where we’re at with expressions of interest or deposits. That will come soon, and we expect it (demand) will be pretty hot,” he said.
When asked specifically why the Everest would be offered as a full-time model when the Ranger Tremor would not, Mr Henderson reiterated his standpoint that each attracts a different customer.
“The Everest is a different proposition. The Everest line-up is not as complex (as the Ranger’s), so for Everest, Tremor will be an ongoing model for different reasons,” he stated.
“The target (audience) and setup for the two models is a bit different, and that’s why the decision stands around whether it is a short- or long-term proposition.
“For Ranger, we’re looking at a touring customer with a lower price point. It’s based on the Sport with the 2.0-litre bi-turbo engine (and) we think for that specific customer we have the setup to best support this combination.
“The Everest will come with the V6, because it’s built off the Sport product in that line-up. Although not all the specifications are the same. It will appeal to a slightly different customer (than the Ranger), those more biased towards off-road (use).
“In Ranger we already have that option available,” he clarified.
Where to Find More Information
MORE: Everything Ford Everest MORE: 2024 Ford Everest price and specs MORE: 2024 Ford Ranger Tremor packs off-road kit on a tighter budget
