London’s newest riverside destination will open next summer behind Fulham’s Craven Cottage football stadium with restaurants and cafes, a hotel, spa and members’ club and a new cultural venue overlooking the Thames.
The seven-storey development in the riverside stand designed by architects Populous is the latest phase of the modernisation of one of the Premier League’s best-loved football grounds, with its striking location on the towpath that has been Fulham’s home since 1896.
A Premier League Destination
Fulham FC has announced plans for a state-of-the-art riverside development that promises a new era for the club and its supporters. The ambitious £100 million project, designed by architects Populous, will transform the existing Riverside Stand into a luxury destination, offering a range of amenities including restaurants, bars, a boutique hotel, and even a swimming pool. The project is the latest phase in the ongoing modernization of Craven Cottage, the club's home ground since 1896.
A Diverse Range of Dining Experiences
The Riverside Market on the ground floor, set to open next year, will feature a diverse range of culinary options, including:
- Raps: A chicken brand by rapper Tinie Tempah, offering a modern twist on classic fried chicken recipes.
- Goila Butter Chicken: A popular curry house serving authentic Indian dishes.
- Base Face Pizza: A Neapolitan pizza brand created by lifelong Fulham FC fan Tim Thornton, featuring traditional wood-fired pizzas.
- Fat Pickle: A burger restaurant led by Jamie Oliver’s Fifteen graduate Big Has, offering gourmet burgers and sides.
A Place for Culture and Entertainment
The development will also feature a cultural hub, dubbed the Orange Box, dedicated to hosting a range of events, including live podcasts and comedy evenings. The first floor will be home to a “destination restaurant and brasserie,” while the second floor is designed for meetings and events.
Luxury and Relaxation at its Finest
The top floors of the new Riverside Stand will offer a range of luxurious amenities for fans and visitors alike. These include:
- Boutique hotel: Offering stylish accommodations with stunning views of the Thames.
- Health spa: A haven of relaxation, offering a range of treatments and facilities.
- Members’ club: An exclusive space with a rooftop terrace offering panoramic views of the river.
The Vision Behind Fulham Pier
Fulham FC Chairman Shahid Khan expressed his excitement about the project, stating, “There is no other riverside setting like this in London. Our vision is to maximize the breathtaking views of the riverfront while introducing an iconic promenade, offering a waterfront experience on every floor. This is the first stadium transformation of its kind in Europe, and we’re excited to share the space with our community and visitors, not just on matchdays, but throughout the year.”
Glen Sutton, Director of Fulham Pier, added, “We saw a unique opportunity to utilise our incredible riverside location to create a destination for the community. With year-round events, a diverse range of dining options, and support for small businesses—including zero rent opportunities—we’re thrilled to be delivering a new social hub for west London residents, visitors, and tourists alike.”
The Future of Fulham Pier
Fulham Pier promises to be more than just a football stadium upgrade; it is set to become a thriving cultural and entertainment hub for the community. The development is expected to be completed by next summer, and Fulham FC is eager to welcome fans and visitors to experience the new Riverside Stand. This ambitious project is set to transform Craven Cottage into a world-class destination, offering a unique combination of luxury, culture, and entertainment for all.
A New Era for Craven Cottage
With the launch of the new Riverside Stand, Fulham FC is looking to the future, offering a world-class experience for fans and the wider community. The development is expected to become a popular destination for locals and tourists alike, further cementing Fulham FC’s status as a prominent club with a vibrant future.
The ambitious project promises to bring a new era of luxury and entertainment to Craven Cottage, transforming the historic ground into a modern and dynamic destination. The development is expected to be a major boost for Fulham FC, attracting new fans and sponsors, while also revitalizing the surrounding area. The investment in the Riverside Stand signifies Fulham FC’s commitment to its supporters and the wider community. With its diverse range of amenities and its prime location on the Thames, the new Riverside Stand is set to become a must-visit destination for football fans, foodies, and anyone looking for a unique and memorable experience.
