Kaiser Permanente's Rose Parade Float Triumphs: A Stunning Display of Health and Wellness

Kaiser Permanente's 2025 Rose Parade® float, “More Healthy Days for More Healthy Years,” didn't just participate; it conquered, winning the coveted Wrigley Legacy Award for its outstanding floral presentation, float design, and entertainment. This prestigious accolade recognizes the float's exceptional artistry and its powerful message of holistic well-being. The float's success reflects Kaiser Permanente's dedication to promoting a healthier lifestyle and exemplifies its commitment to the community.

A Vibrant Tapestry of Health and Wellness

The float, a breathtaking 55 feet long, 28 feet tall, and 18 feet wide spectacle, vividly depicted a day of healthy living. From sunrise to sunset, the float showcased a sun at one end, crafted from yellow strawflower, white rice, and gold clover seeds, accented by yellow button mums in the shape of stars, and a moon at the other, decorated with white rice, gray lettuce seed, and white button mums, surrounded by stars. The design brilliantly captured the essence of the parade's theme, “Best Day Ever,” celebrating life's joyful moments. In between these celestial bodies, a flowing rainbow of carnations spanned the length of the float, a vibrant symbol of diversity and inclusion. The vibrant tapestry of colors and textures, complemented by an array of floral arrangements, fruits, and vegetables, served as a powerful visual representation of the balanced lifestyle Kaiser Permanente promotes.

A Celebration of Integrated Health

The float's design powerfully represented Kaiser Permanente’s commitment to total health – encompassing the body, mind, and spirit. It highlighted the essential role of nutritious food, physical activity, and mental wellness in achieving overall well-being. By showcasing these elements, the float effectively communicated how Kaiser Permanente empowers members of all ages and abilities to live their healthiest lives. The float's creators skillfully integrated these aspects into a cohesive and visually appealing design.

More Than Just a Float: A Celebration of Community

The success of Kaiser Permanente’s float extended beyond its artistic merit. The parade saw eleven Kaiser Permanente members and care providers riding on the float, accompanied by nine Special Olympics Southern California athletes, coaches, guardians, and volunteers walking alongside. This powerful display of community partnership underscored the float's message of inclusivity, movement, and connection as integral parts of lifelong health and well-being. Kaiser Permanente’s long-standing support of SOSC events, spanning over a decade, reflects the organization's dedication to diversity, equity, and inclusion. The partnership serves as a testament to the company's commitment to making a positive impact on the lives of individuals and communities it serves.

The Wrigley Legacy Award: A Testament to Excellence

The Wrigley Legacy Award, a prestigious accolade, isn't simply given; it's earned. This award recognizes the most outstanding display of floral presentation, float design, and entertainment, a testament to the meticulous craftsmanship and creativity of the float's creators. For Kaiser Permanente, receiving this award is more than just recognition of artistic achievement; it's a validation of their dedication to community engagement, health promotion, and innovative thinking. It underscores their unique ability to blend artistic excellence with a powerful message of well-being.

A Legacy of Excellence: Kaiser Permanente's Rose Parade History

Kaiser Permanente’s participation in the Rose Parade isn’t a recent endeavor. This was the organization's 19th float entry, demonstrating their long-standing commitment to the event and showcasing a remarkable record of creative and entertaining floats. This consistent commitment to the parade reflects their dedication to public engagement and their ongoing efforts to promote a positive message of health and well-being to a vast audience. The float's success continues a legacy of innovation and community engagement that is deeply rooted in the organization's mission.

A Bright Future for Health and Wellness

The “More Healthy Days for More Healthy Years” float wasn't just a beautiful display; it was a powerful statement. It highlighted Kaiser Permanente's commitment to comprehensive health care, emphasizing the interconnectedness of physical, mental, and social well-being. The Wrigley Legacy Award stands as a powerful symbol of their success in communicating this important message. As Kaiser Permanente continues its commitment to innovative healthcare solutions, their participation in the Rose Parade serves as a testament to their commitment to a healthier future for all. This inspiring effort underscores their dedication to community wellness and integrated care, fostering a path to a brighter future for every individual.

Greg A. Adams, chair and chief executive officer, Kaiser Permanente, aptly summarized the organization’s sentiment, stating, “Kaiser Permanente is excited to receive the Wrigley Legacy Award for our 2025 Rose Parade float, which exemplifies key components of our mission: improving the health of our members and the communities we serve.” The float served as a powerful symbol of their broader mission.