KFC Australia has brought back its popular Popcorn Chicken Slab, much to the delight of fans who have been eagerly awaiting its return after a two-year hiatus. The relaunch coincides with the national Footy Finals and is available across KFC stores until 30 September 2024.
The Popcorn Chicken Slab consists of six dinner rolls designed for pulling apart, filled with KFC’s signature Popcorn Chicken and topped with cheese and BBQ sauce. It’s a truly substantial meal, perfect for sharing with friends and family. The item is available as a stand-alone option or as part of a combo for one or two people, which includes fries and a drink. For those wanting a larger feast, KFC also offers The Slab Feast, a meal option that includes Original Recipe chicken, Chicken Tenders, fries and a side of sauce.
The relaunch of the Popcorn Chicken Slab is a testament to the immense popularity of the dish among KFC fans. KFC Australia chief marketing officer Tami Cunningham stated, “We have been overwhelmed with requests from fans to bring this favourite back, so we are thrilled to announce that The Slab is available nationwide for the first time since 2022, just in time for the Footy Finals.”
She added, “This fan favourite is perfect for sharing with friends or family, but get in quick, because it’s not going to be around forever.”
The return of the Popcorn Chicken Slab has sparked excitement among KFC fans, with many taking to social media to express their joy. This comeback is a strategic move by KFC Australia, capitalising on the popularity of the dish and the excitement of the Footy Finals season. The company is hoping to attract customers with the nostalgia of this beloved dish, creating a buzz around the brand and boosting sales during a key period.
KFC Australia has a history of introducing new menu items and refreshing existing ones to cater to its customers’ preferences and keep things exciting. The company has been successful in creating a buzz around its new items, often generating considerable hype on social media. This approach has helped to maintain its relevance and attract new customers while retaining its existing customer base.
The relaunch of the Popcorn Chicken Slab is a smart move by KFC Australia, tapping into the popularity of a much-loved dish. The timing, coinciding with the Footy Finals, is perfect to attract customers who are looking for a tasty and convenient meal to enjoy with friends and family. The limited-time availability further adds to the excitement, encouraging people to try the dish before it’s gone.
A Legacy of Flavor
The Popcorn Chicken Slab was first launched in the Australian market in 2020. It quickly became a fan favourite, gaining recognition for its generous portion size and unique combination of flavors. The dish features a flavorful blend of KFC’s iconic Popcorn Chicken, creamy cheese sauce, and tangy BBQ sauce, all encased in fluffy dinner rolls. It is a perfect example of how KFC consistently innovates to deliver satisfying meals that cater to its diverse customer base.
The Slab's Lasting Impact
The Popcorn Chicken Slab has left a lasting impression on the KFC menu, becoming a much-loved and anticipated item. Its success is a testament to the company’s ability to understand and respond to customer demands. This relaunch, timed perfectly with the Footy Finals, is a strategic move that will undoubtedly generate significant interest and sales. The impact of the Popcorn Chicken Slab extends beyond the menu, solidifying its place in Australian food culture.
The Colonel's Comeback
KFC Australia’s recent success with the relaunch of the Popcorn Chicken Slab demonstrates its commitment to engaging its customer base and creating memorable experiences. The company understands the importance of nostalgia and the appeal of limited-time offerings in driving customer interest and sales. As the Popcorn Chicken Slab returns to the menu, KFC Australia will undoubtedly see an increase in sales and customer satisfaction, proving that sometimes, the best things in life are worth a second serving.
