Lidl Ireland has announced a new strategic partnership with Kerry Dairy Ireland to develop a brand-new infant formula range under the retailer’s private label. This collaboration represents a new supply deal worth €2 million between the Irish brands.
Kerry Dairy Ireland has been a long-standing partner to Lidl Ireland for more than two decades, and this latest collaboration represents a new supply deal worth €2 million between the brands. With a 50-year history in innovation and expertise in the creation of healthier, tastier, and more sustainable products, Kerry Dairy Ireland blends science and nutrition expertise, so it can pioneer food solutions that are nourishing and sustainable.
Lidl has expanded its partnership with the company to develop its first own-brand formula range. Kerry Dairy Ireland manufactures the product at its site in Charleville, Co. Cork. Suitable for both combination with breastfeeding and bottle-fed-only babies, Lidl’s infant formula range is now available in the retailer’s 223 stores across Ireland.
The €2 Million Deal
The collaboration marks a significant milestone for both companies. Kerry Dairy Ireland will combine its science and nutrition expertise to pioneer infant nutrition solutions that are nourishing and sustainable. The range is manufactured at Kerry Dairy Ireland’s site in Charleville, County Cork.
The new infant formula range represents a significant investment for Lidl Ireland, which is committed to offering its customers high-quality products at affordable prices. The partnership with Kerry Dairy Ireland will allow Lidl to offer parents a wider choice of infant formula products, while also ensuring that the products are sustainably sourced and produced.
Quotes from Executives
Speaking about the partnership and product, the commercial director at Kerry Dairy Ireland, Tim Gault, said, “Kerry Dairy Ireland has been a strategic partner and supplier to Lidl Ireland for over 20 years, and we’re proud to continue building on this partnership and working with the Lidl team to collaboratively deliver sustainable, innovative solutions with the expertise of our teams across research and development, consumer insights, food safety and manufacturing.
“As a world leader in sustainable nutrition and as a household Irish brand, we’re delighted to work with Lidl to expertly develop this new product range.
“We’re also thrilled to secure a €2 million annual supply deal to bring the range to Lidl shoppers across the island of Ireland through Lidl’s extensive store network.”
Kevin Duffy, chief commercial officer, Lidl Ireland and Northern Ireland, added, “At Lidl, we pride ourselves on providing quality products at market-leading value, and we’re trusted by millions of customers every week who choose to shop with us.
“We’re very proud to launch our first own-brand infant formula range, and to do this in conjunction with our valued partner, Kerry Dairy Ireland.
“We know that cost is a significant challenge for many parents choosing to include formula within their baby’s feeding routine.
“That’s why Lidl has developed its own-brand infant formula range, to offer parents greater choice and accessibility to infant milk and follow-on milk at market-leading value.”
Lidl's Commitment to Irish Suppliers
Lidl Ireland is committed to supporting Irish suppliers. Earlier this year, the retailer released its Supplier & Business Partner Impact Report, which found that more than €1.6 billion worth of goods and services were procured from Irish suppliers and business partners in 2023. A total of €1.1 billion worth of goods was procured from the Irish agri-food industry, with €800 million staying within Lidl Ireland’s operations to be sold through its local store network and more than €300 million exported internationally through Lidl’s expansive network of stores showcasing the best of Irish produce on the global stage.
The partnership with Kerry Dairy Ireland is a testament to Lidl Ireland’s commitment to supporting Irish businesses and providing its customers with high-quality products at affordable prices. The new infant formula range is a welcome addition to Lidl’s existing product range, and it is sure to be a popular choice for parents across Ireland.
A Winning Formula
The partnership between Lidl Ireland and Kerry Dairy Ireland is a win-win for both companies and for Irish consumers. The new infant formula range is a testament to the commitment of both companies to innovation and sustainability. It is also a reminder of the importance of supporting Irish businesses.
The new infant formula range is a welcome addition to the market and it is sure to be a popular choice for parents. The range is available now in Lidl stores across Ireland.
