PepsiCo Unveils DRIPS by Pepsi: A New Line of Crafted Beverages for a Gen Z Market

PepsiCo is debuting a new line of crafted beverages this month, and New Yorkers will get the first tastes. Throughout September, PepsiCo will launch DRIPS by Pepsi, which includes eight exclusive beverages crafted by mixologists featuring products such as Pepsi, Mountain Dew, Starry, Rockstar and Lipton Iced Tea. The flavors will be enhanced with fruit syrups, creams, popping boba, fruits and berries, and more.

“Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavors, combinations and colors. They’re unafraid to experiment, often with our products at the center. DRIPS by Pepsi is designed to better understand these trends and build PepsiCo’s capabilities in this space so that we can better meet the needs of consumers and our customers. We’re continuing to deepen our insights and build our capability at PepsiCo so we can continue to lead the way in beverage innovation,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.

New Yorkers will be the first to try out DRIPS by Pepsi. The first pop-up will take place at Central Park’s SummerStage on Sept. 12, starting at 5:30 p.m. The remaining pop-ups will take place at Williamsburg’s Domino Park, located at 15 River St., from 1 to 7 p.m. on Sept. 14-15, 21-22 and 28-29. DRIPS by Pepsi beverages retail starting at $6.99.

DRIPS by Pepsi: A New Beverage Experience for Gen Z

DRIPS by Pepsi is a new line of crafted beverages that is designed to appeal to the tastes of Gen Z consumers. These beverages are unique and innovative, featuring unexpected twists on classic flavors. This new line of beverages is part of a larger trend of consumers seeking out new and exciting beverage experiences. Gen Z, in particular, is driving this trend, as they are more likely to experiment with new flavors and combinations.

PepsiCo is tapping into this trend with DRIPS by Pepsi, offering consumers a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. This is a smart move for PepsiCo, as it allows the company to stay ahead of the curve in the ever-changing beverage market.

What Makes DRIPS by Pepsi Unique?

DRIPS by Pepsi is unique because it offers a variety of flavors and combinations that are not available in traditional PepsiCo products. This is a result of the company’s commitment to innovation and its desire to meet the needs of a new generation of consumers. DRIPS by Pepsi features eight exclusive beverages, crafted by mixologists featuring products such as Pepsi, Mountain Dew, Starry, Rockstar and Lipton Iced Tea. These beverages are enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins. This allows consumers to create their own unique beverage experience.

The Menu for DRIPS by Pepsi

The menu for DRIPS by Pepsi is as follows:

Pepsi Forever S’more: Pepsi with coconut and lime, finished with s'mores over whipped cream
Starry Berry Basil: Starry, strawberry, and basil, finished with diced strawberries, a lime wheel, and basil seeds
Starry Dragonfruit Blast: Starry and watermelon garnished with dragon fruit
Dew Chill Dill: Cucumber and basil, garnished with a dill pickle spear
Dew Spicy Splash: Lime, chamoy, and Tajin, garnished with a gummy worm
Mango Horchata: Lipton Lemon iced tea with mango coconut horchata over strawberry boba, which is finished with cold foam
Cotton Candy Lemonade: Tropicana Lemonade over candy boba, which is finished with floating cotton candy
Pineapple Upside-down Cake: Rockstar Focus, with orange, pineapple, and grenadine, finished with whipped cream and a colourful orange wheel

Why DRIPS by Pepsi is a Success

DRIPS by Pepsi is a success because it is a response to the changing tastes of consumers. Gen Z consumers are looking for new and exciting flavors, and DRIPS by Pepsi delivers on that promise. The company has also been successful in marketing this new line of beverages to its target audience. DRIPS by Pepsi is a prime example of how a company can stay ahead of the curve by embracing innovation and meeting the needs of its consumers. This is a significant development for PepsiCo as it positions itself for future growth in the beverage market.

PepsiCo’s Focus on Innovation

PepsiCo’s focus on innovation is evident in the creation of DRIPS by Pepsi. This new line of beverages is a testament to the company’s commitment to meeting the needs of its consumers. PepsiCo is constantly looking for new ways to improve its products and services, and this commitment to innovation is what makes the company a leader in the beverage market.

The Future of Beverage Innovation

DRIPS by Pepsi is just one example of the many innovative beverage products that are being developed today. As consumers continue to seek out new and exciting beverage experiences, we can expect to see even more innovative products from PepsiCo and other beverage companies in the future. These innovations are being driven by a number of factors, including the growing popularity of plant-based beverages, the rise of artisanal and craft beverages, and the increasing demand for healthy and functional beverages. These trends are shaping the future of beverage innovation and creating new opportunities for companies like PepsiCo.

A Taste of the Future

DRIPS by Pepsi is a taste of the future of beverage innovation. It is a product that is designed to appeal to the tastes of a new generation of consumers. The company is committed to innovation and meeting the needs of its consumers, and this commitment is evident in the creation of DRIPS by Pepsi. The company’s focus on innovation, coupled with its commitment to meeting the needs of its consumers, is what makes PepsiCo a leader in the beverage market. This is an exciting time for PepsiCo and for the beverage industry as a whole. The future of beverage innovation is bright, and we can expect to see even more exciting products from PepsiCo in the years to come.