Primark's Latest Rita Ora Collection Has TikTok Users Raving (and Warning Others to 'Fall in Love') | World Briefings
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Primark's Latest Rita Ora Collection Has TikTok Users Raving (and Warning Others to 'Fall in Love')

18 September, 2024 - 12:34PM
Primark's Latest Rita Ora Collection Has TikTok Users Raving (and Warning Others to 'Fall in Love')
Credit: primark.com

Primark customers have been swooning over the latest gym set in Rita Ora's autumn collection. Some have been so impressed they are issuing a warning to fellow customers, telling them: "You'll fall in love like me!"

TikTok has been flooded with videos of people trying on and purchasing the new athletic set. Shoppers claim Primark's new Buttery Soft Long Sleeve Sports Crop Top, priced at £9, and the £12 matching leggings appear more luxurious than "just Primark".

One even likened the items to high-end brand Adanola - but without the hefty price tag. The complete sports set - comprising a long-sleeved top, flare leggings and jacket - totals £36.

As reported by the Mirror, Rita Ora's Buttery Soft Zip Up Sports Jacket, priced at £15, is touted as "just the style to wear to the gym, the park, or anywhere else you work out". Primark added: "With side pockets and zip-up fastening, experts recommend pairing it with your favourite leggings and a cap "for a complete athleisure look".

The leggings provide "the perfect blend of comfort and style" with their "buttery soft" stretch fabric. The coordinating long-sleeved top is crafted from the same material, "enhanced with stretch to ensure flexibility and easy movement".

On TikTok, one individual remarked: "Rita Ora's collection actually slaps!" Another joked: "Everyone and their Nan scrambling to Primark right now for this!" A third admitted: "I'm obsessed! I already have the black flares that I wear for work. They're soooo comfy!"

However, not everyone was as fortunate in their shopping trip. One shared: "They were all sold out when I went yesterday!" Another shopper had similar disappointment, stating: "Same here, bare shelves! I needed to be quicker!"

Is the Hype Real? A Closer Look at Rita Ora's Sportswear

A different customer warned: "Do not try! You'll fall in love like me. I had to go back and buy in both colours!"

Rita Ora is no stranger to high street fashion partnerships, having previously collaborated with Primark. The acclaimed 'I Will Never Let You Down' singer has once again teamed up with the retailer for a new autumn range that hit shelves earlier this month.

Shoppers eager to explore the latest fashions can head over to Primark's website to view the entire collection. The site also features a stock-checker tool to help customers know for sure if certain items will be available.

Some stores have the option to guarantee your items are going to be waiting for you on arrival with click and collect. There are dozens of Primark's across the UK that offer this service - you can find your nearest here.

The Verdict: Is it Worth the Hype?

While the jury is still out on the full collection, it's clear that the gym set is a hit with shoppers, with many raving about its comfort and style. The fact that it's sold out in some stores speaks volumes about its popularity. If you're looking for a stylish and affordable way to upgrade your workout wardrobe, Rita Ora's latest Primark collection might just be worth checking out. But be warned, you might just fall in love with it too!

Shop the Look: Where to Find Rita Ora's Primark Collection

Primark customers can find the latest collection in all of Primark’s stores across its 17 markets. Customers can also browse the full range on the Primark website and check availability of their favorite products using the stock-checker before heading to their preferred store. In the UK, customers will also be able to shop their favourite styles online via Click + Collect before picking it up in one of our current 57 stores.

Tags:
Primark Rita Ora Rita Ora Primark TikTok gym wear athleisure
Rafael Fernández
Rafael Fernández

Film Critic

Reviewing and critiquing the latest movies and cinema.