Travis and Jason Kelce's Podcast Lands a Nine-Figure Deal With Amazon's Wondery | World Briefings
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Travis and Jason Kelce's Podcast Lands a Nine-Figure Deal With Amazon's Wondery

28 August, 2024 - 12:48PM
Travis and Jason Kelce's Podcast Lands a Nine-Figure Deal With Amazon's Wondery
Credit: yimg.com

NFL star brothers Travis and Jason Kelce are taking their services to the Wondery podcast studio. According to The Hollywood Reporter, the Super Bowl-winning siblings have signed a significant new deal taking their two-year-old New Heights with Jason and Travis Kelce podcast to the Amazon-owned podcast studio, which signed a distribution and exclusive ad-sales representation deal for the family talk show.

The deal between the Kelce brothers and Wondery, which runs for three years, is worth more than $100 million, according to a source familiar with the pact.

“We couldn’t be more excited to team up with Wondery for the next phase of New Heights,” the Kelce brothers told THR. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to New Heights! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3.”

While the specific terms of the deal were not announced, THR noted that a person close to the matter described it as being in the “nine figure” range and “very competitive.” The multi-year deal will give Wondery exclusive global distribution rights to all audio and video episode of the pod, as well as its back catalog and the rights to make international audio adaptations of the show.

“We’ve been watching the growth of the podcast, really since it was launched, and I have been building a relationship with Travis and Jason and getting to know them for a while now,” Wondery CEO Jen Sargent told THR. “Sports is a really exciting category for podcast listeners. It’s a strategic priority of Wondery’s and Amazon’s. So there were a lot of reasons to think about joining forces here on the New Heights podcast.”

Sargent added that Wondery is looking into live domestic and international events and potentially creating localized content.

The Impact of the Deal

The deal is a major coup for Wondery, which has been on a roll lately in signing big-name podcasters. In July, the company announced a similar deal with actor Dax Shepard’s Armchair Expert pod, which signed an estimated $80 million pact. And last month, Alex Cooper signed a $125 million deal with SiriusXM for her Call Her Daddy show.

The deal also highlights the growing importance of podcasts in the media landscape. Podcasts are now a major source of entertainment and information for millions of people around the world, and companies like Wondery are investing heavily in the space.

The Future of 'New Heights'

The Kelce brothers are clearly excited about the future of their podcast. “We are going to create some groundbreaking moments together through this partnership,” they said in their statement.

With Wondery’s resources and reach, the podcast has the potential to reach an even wider audience. And with the brothers’ star power and charisma, the podcast is sure to continue to be a hit for years to come.

The 'New Heights' Era

The Kelce brothers have a bright future ahead of them, both on and off the field. They are already successful athletes, and with their podcast, they are building a media empire. This deal with Wondery is just the beginning.

It's just a matter of time before they take 'New Heights' to new heights.

Travis and Jason Kelce's Podcast Lands a Nine-Figure Deal With Amazon's Wondery
Credit: people.com
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Travis Kelce Jason Kelce Podcast Wondery Amazon.com Kansas City Chiefs Podcast NFL kelce Wondery Amazon
Emily Brown
Emily Brown

Business Analyst

Analyzing the financial world one report at a time.