Urban Outfitters acknowledges customer concerns over high prices and takes action by lowering costs on hundreds of styles, giving shoppers a chance to refresh their wardrobe without breaking the bank. The chain giant has dropped their sale tickets on women's and men's garments including graphic tees, pants, sweaters, sweatshirts, dresses and jackets. 

Urban Outfitters Admits They Were ‘Expensive’ and Listens to Customers

In a bold move, Urban Outfitters posted a message on their website saying, “We're a lot. We heard you. We're lowering prices on over one hundred of your favorite styles,” accompanied by a playful cartoon figure saying, “I'm Sorry.” After acknowledging customers saw Urban Outfitters as “expensive”, head execs have now promised shoppers “we heard you”.

After dropping their sale tickets, a green banner at the top of a page of the retailer’s website reads: “We heard you. We were a lot.

“We’re lowering prices on over a hundred of your favorite styles.” 

Some 100 items were listed in the price drop last week. A $25 plain T-shirt in nearly a dozen color options was included alongside a $29 mesh cropped cami. A $69 strapless midi dress was also in the sale.

Shea Jensen, president of the Urban Outfitters (UO) brand for North America, admitted this summer that research had been conducted to offer better prices. He said: “Yes, we've done a lot of research, and we heard very clearly that customers perceive us as expensive.

“We are attacking that full force, and we've made the commitment to offer the best price value for every item we sell.”

UO Rewards Members Get an Extra Discount

But wait, there’s more! For a limited time, UO Rewards Members can snag an additional 20% off, making this the perfect moment to refresh your wardrobe.

A Look at Some of the Most Popular Items on Sale

If you're in the mood to shop, here are some E! Shopping Editor-approved Urban Outfitters styles at new and improved prices!

Full-Length Wide-Leg Jeans

Step into effortless style with a pair of full-length wide-leg jeans that offer the perfect blend of comfort and sophistication.

Size Range: 24 to 34

Color Options: 2

Shoppers Say: “I love these jeans they are the perfect baggy fit, so cute and comfy!!!

Polka Dot Drop-Waist Mini Dress

Add a playful touch to your wardrobe with a cute drop-waist mini dress featuring charming polka dots, perfect for showcasing your unique style and personality.

Size Range: 2

Color Options: XS to XL

Mock-Neck Mini Dress

Upgrade your style with a chic mock-neck mini dress that combines a flattering fit with a modern silhouette, making it a go-to choice for any fashion lover.

Size Range: XS to XL

Color Options: 4

Shoppers Say: “Pleaseeee make in more colors, I’ll buy them all. It’s so soft, thin but sturdy material. A classic dress that will look great with anything. I sized up to a large from a medium and good thing I did, it’d be too short otherwise. If you have boobs and/or a butt I suggest sizing up.”

Classic Denim Western Shirt

Embrace a laid-back vibe with a classic denim western shirt that adds a touch of charm and versatility to any outfit, making it a staple for every fashionista's closet.

Size Range: XS to XL

Color Options: 2

Bow-Tie Front Cardigan

Wrap yourself in cozy charm with a bow-tie front cardigan that adds a playful touch to any outfit, making it a go-to layer for staying stylish while keeping warm.

Size Range: XS to XL

Color Options: 6

Shoppers Say: “I loved this as soon as I put it on. It’s so soft almost feels like cashmere! Get iiiit!”

Graphic T-Shirt Dress

Show off your love for the iconic Twilight series with a cozy graphic t-shirt dress that combines laid-back comfort with a fun, nostalgic vibe, perfect for lounging or heading out with friends.

Size Range: Small to XL

Shoppers Say: “Obvs a twilight fan (team Edward though lol) and this graphic is perfect! The graphic has sustained multiple washes and drys perfectly fine. Since it’s oversized I would say stick with your normal size and that should be plenty fine.”

Faux Leather Jacket

Channel your inner rebel with a sleek faux leather jacket that adds an edgy flair to any outfit, making it a must-have layer for those who love to stand out.

Size Range: XS to XL

Color Options: 4

Shoppers Say: “Love this jacket, it is a loose fit but not long! So looks slick and not baggy. I got the white, brown looks nice too!”

Waffle Shacket

Stay cozy and stylish with a versatile waffle shacket that’s perfect for layering and adds a touch of texture to any casual look.

Size Range: XS to XL

Color Options: 5

Shoppers Say: “I love this jacket so much!! So cute for fall and the over sized look is perfect.”

Strapless Midi Dress

Turn heads with a stunning strapless midi dress featuring delicate mesh details that add a flirty touch.

Size Range: XXS to XXL

Color Options: 9

Shoppers Say: “I love this dress. It hugs your curves and does not slip down.”

Canvas Pants

Step into laid-back comfort with a pair of canvas pants that combine a relaxed fit with versatile style, making them your new go-to for casual outings or lounging at home.

Size Range: 0 to 16

Color Options: 4

Shoppers Say: “Love these pants! They do run a little big in both the length and waist so definitely size down if you’re between sizes.”

Oversized Sweater

Cozy up in an oversized sweater that blends comfort and style, making it the perfect piece for those chilly days or laid-back weekends.

Size Range: XS to XL

Color Options: 5

Shoppers Say: “Dream sweater I didn’t even know I needed You know when you try on something and you go: oh absolutely. Yeah, this sweater was everything.”

Comfy Pants

Relax in style with a pair of comfy pants that offer a perfect blend of laid-back vibes and chic flair, making them ideal for lounging around or stepping out.

Size Range: XS to XL

Color Options: 6

Shoppers Say: “

Faux Suede Jacket

Upgrade your outerwear rotation with a faux suede jacket, perfect for layering over your favorite tops this fall.

Size Range: XS to XL

Color Options: 2

Flared Pants

Rock a laid-back vibe with these flared pants that blend comfort and style, making them a go-to choice for everything from lounging at home to grabbing coffee with friends.

Size Range: XS to XL

Color Options: 4

Shoppers Say: “Love these sweat pants. When they come out of the package they look small but they stretch out, they are true to size. Will be ordering more colors.”

Button-Down Mini Dress

The buttons down the front and the open-back design of this mini dress make it a fun and chic go-to that perfectly balances comfort and fun.

Size Range: XS to XL

Color Options: 2

Shoppers Say: “This dress is perfectttttt. Perfect length, still modest, but still feeling super cute in this.”

Cami

Add a touch of flirtiness to your wardrobe with a cami that's a great layering piece and a staple for creating effortlessly chic looks all year round.

Size Range: XS to XL

Color Options: 6

Shoppers Say: “Very flattering. These tanks are super figure hugging and make the girls look nice.”

Cowl-Neck Halter Dress

Make a statement with a stunning cowl-neck halter dress that features playful pleats, perfect for turning heads and embracing your inner fashionista.

Size Range: XS to XL

Color Options: 4

UO Store Closures – Are the Price Drops a Sign of Struggle?

It comes just months after the final Brooklyn, New York store was closed for good. UO had been in the Cobble Hill neighborhood for 17 years - but had its final day on June 23 this year.

A note on the shop windows read: “This Urban Outfitters is closed indefinitely please redirect any business/returns to any Urban Outfitters in Manhattan or Long Island.”

This closure came quickly after another Brooklyn branch disappeared a few weeks before. Another store in Williamsburg closed in April.

Despite the locked doors and window sign, this location has still been listed as open on the retailer's website.

UO is known for its trendy clothes and other cool items like vinyl records and even furniture. The company has reportedly had a drop in its in-store sales, according to a press release from the chain's parent company URBN. Despite this, the brand's online sales have continued to improve.

Other Retailers are Facing Closures

SEVERAL retail CEOs and leaders have announced shock closures that will affect their physical stores. JCPenney is set to close four more stores despite announcing a new $1 billion investment. Walgreens' CEO revealed that a “meaningful percentage” of its locations will shutter. Walmart has announced that it will close two more stores in the same state.

These closures could be a sign of a larger trend in the retail industry. Many consumers are increasingly shopping online, which is putting pressure on brick-and-mortar stores.

Conclusion: Shopping for Deals at Urban Outfitters is Easier Than Ever

Urban Outfitters' price drop is a smart move that could help the company attract more customers. By offering more affordable prices, Urban Outfitters is making its stylish offerings more accessible to a wider audience. With the holidays approaching, it’s a great time to refresh your wardrobe on a budget!