Volvo may not be transitioning to an all-electric lineup as quickly as it had once promised, but that doesn’t mean it’s going to kick up its feet and let its lineup age and die off. Far from it. The Swedish automaker confirmed plans to introduce a wave of new models, many of which are set to make their way to the U.S. market. During a September 17 meeting with dealers, Volvo Cars CEO Jim Rowan and Chief Commercial Officer Bjorn Annwall doubled down on the company’s aggressive strategy, revealing plans to launch 10 new and refreshed models over the next two years. Attendees who spoke with Autonews confirmed that Volvo is fully committed to pushing forward with this ambitious product rollout.

Expanding Electric Range

The first of these new vehicles is the all-electric EX90 that’s already being built in the US. It’ll be followed by a smaller electric SUV known as the EX60, serving as the successor to the current XC60 and a luxurious and compelling alternative to the Tesla Model Y.

This new model, slated for a 2026 release, will be built on Volvo’s updated SPA3 platform. New high-efficiency motors are in development, with Volvo aiming for 93% efficiency, up from the 85% in its first-gen motors and surpassing the current 91% rating.

Moving further down the range, Volvo confirmed that the smaller battery-electric EX40, formerly known as the XC40 Recharge, is also just around the corner, and will be followed by the long-awaited EX30. Deliveries of the EX30 were supposed to start this summer, but they’ve since been moved back until 2025.

A New Wagon Is Coming Too

There’s good news for station wagon enthusiasts as a new model known as the EV60 Cross Country is being readied for production. Following that will be the debut of the new ES90 sedan, Volvo’s first-ever fully electric saloon.

High-Efficiency Hybrids On The Way

While many of these upcoming models will be battery-electric vehicles (BEVs), Volvo isn’t ignoring the hybrid crowd. The automaker is also preparing a lineup of plug-in hybrids with significantly extended electric ranges as part of its new strategy. These next-generation PHEVs will continue to use the same SPA1 platform as the XC60 and XC90 but with a notable boost in range. According to Volvo’s Chief Product and Strategy Officer Erik Severinson, these models will far surpass the outgoing XC90’s electric range, which maxes out at just 33 miles.

The updated PHEVs will also be equipped with the same high-efficiency electric motors set to power Volvo’s future EVs, promising improved performance and efficiency across the board.

According to Volvo Car USA and Canada president Michael Cottone, these new offerings “are exactly what luxury car buyers are looking for now and in the future. We’re just getting warmed up.”

However, Volvo’s commitment to electric vehicles has some wondering if the brand will stick to its signature boxy design. While many car makers are going for sleek, aerodynamic shapes to maximize range, Volvo insists that its future EVs will retain a familiar, if sometimes boxy, appearance.

Keeping the Volvo Look

Florian Mockenhaupt, Senior Manager Exterior Design at Volvo Cars, told Drive that future vehicles from the Swedish car brand will still be recognisable as Volvos.

“Everything still has to look like a Volvo. Of course we’re trying to optimise [aero],” he said.

“It’s not actually so much the aesthetics, but making a car that looks like an Apple mouse comes with a lot of other compromises. We know that our customers worship comfort, for example, very much.

“And then if you want to be aerodynamic, obviously it’s Cd times A, so frontal surface [area] versus drag coefficient. Drag coefficient, you can obviously polish the hell out of it, [but] there’s a natural limit.

“The other thing to attack is frontal surface. And we know people love spacious interiors, so you will never see a Volvo XC90 or EX90 with a super slammed roof, because it’s not fitting our customers’ expectations.

“We try to make our cars as aerodynamic as possible and we’re getting much better at it as the whole industry is learning heaps in this area. But [in terms of] if we ever make a super flat, super narrow [car] like a VW XL1? I dunno, but time will tell.”

Mockenhaupt believes that Volvo’s unique boxy design is part of its appeal. “We’ve obviously done a lot of research on this … we’re obviously a premium brand and when you look at premium brands, what divides premium brands from mainstream brands is consistency, consistency, consistency,” he said.

“Every car you will see rolling out of the design studio up the hill will always look like a Volvo in some shape or form. Of course, we are working hard on evolving our design philosophy and design language, because you shouldn’t be the guy with the latest news from yesterday, right? That’s clear.

“We are translating now the current Volvos that you see on the road into the next era of car design, but you will still be able to link it to the current generation.

“You will see the car and you go, ah, that looks like a Volvo but much more modern. That’s what the next cars will basically look like, so to say, regardless of what type of car you will see.”

While Volvo is committed to maintaining its signature design, it also recognizes the importance of innovation. Mockenhaupt emphasized that the brand is always striving to improve its design language. “You will still be able to see that’s an XC60, that’s an XC40, that’s an XC90, and so on, and so on, and so on. From all views they will look like a family but not like twins, not like … twins that come out of the same egg.”

It remains to be seen how Volvo will balance its commitment to both tradition and innovation in the coming years. But one thing is certain: Volvo is poised to become a major player in the electric vehicle market.

The Electric Future is Now

With its ambitious product rollout and unwavering commitment to electric vehicles, Volvo is signaling a bold new era for the brand. Whether it’s the introduction of new models or the evolution of its signature design, Volvo is clearly determined to make its mark on the electric vehicle landscape. Only time will tell if Volvo’s bold vision for the future will resonate with consumers. But one thing is certain: the electric future is now, and Volvo is ready to lead the charge.