Xerox Exits Paper Business in EMEA, Antalis Takes Over
Antalis, a leading distributor of paper and packaging products, has acquired the remaining portion of Xerox's paper business in EMEA, becoming the sole distributor of Xerox-branded papers in the region. The deal, which encompasses 40 countries across Eastern Europe, the Balkans, Africa, India, and the Middle East, marks another significant step in the consolidation of the paper supply market.
Xerox has been exiting its paper business in various global markets for some time. Back in 2013, Antalis acquired Xerox's Western Europe paper business. This latest acquisition represents a further strategic move for Xerox, which has been undergoing a major transformation under its 'Reinvention' plans. The company has been simplifying its business to better align with the evolving needs of its clients and the changing landscape of the workplace.
Antalis Expands its Reach and Portfolio
This deal will see Antalis gain exclusive marketing and distribution rights for Xerox digital printing media and office papers. This expansion will strengthen Antalis's position in the EMEA market and further diversify its product portfolio. Antalis has been part of the ¥644bn (£3.52bn) turnover Japanese giant KPP Group since 2020, and this acquisition will contribute to the group's overall growth strategy.
Hervé Poncin, CEO of Antalis, commented on the deal, stating that Antalis remains committed to expanding its presence in high-growth markets such as packaging, but also recognizes the importance of participating in the consolidation of the paper distribution business. He emphasized the need to maintain strong positions in existing markets and improve profitability within the office paper segment.
Xerox's Continued Reinvention and Market Trends
The sale of Xerox's EMEA paper business aligns with the company's broader strategy to streamline its operations and focus on areas with higher growth potential. This is a trend that has been observed across various industries, as companies adapt to changing market conditions and consumer preferences.
Xerox has sold its North American paper business to Domtar in 2013. Its paper business in Latin America remains under Xerox control. The company is currently focusing on its core business of document technology and services, such as print management, workflow solutions, and digital printing.
A New Chapter in the Paper Distribution Landscape
The acquisition of Xerox's EMEA paper business by Antalis marks a significant shift in the paper distribution landscape. As the industry continues to evolve, we can expect to see further consolidation and strategic partnerships as companies strive to remain competitive in a rapidly changing market. This deal is likely to have far-reaching implications for the industry, with the potential to reshape the competitive landscape and create new opportunities for innovation and growth.
This acquisition marks a strategic move for both Antalis and Xerox. Antalis expands its reach and market share, while Xerox continues to streamline its operations and focus on its core business. The impact of this deal will be felt across the EMEA paper market, as Antalis becomes the sole distributor of Xerox-branded papers in the region.
