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Over-50 Consumers

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Bridget Jones's Return: Why Brands Should Target the Over-50 Female Cinemagoer

Business

6 Feb, 2025
Hans Müller

Bridget Jones's Return: Why Brands Should Target the Over-50 Female Cinemagoer

Love conquers all, or so the classic tales tell us. But for Bridget Jones, love—and marketing opportunities—seem perpetually within reach,...

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