Liverpool fans consider the club to have a specific set of values, centred around working-class roots.
When FSG attempted to raise season-ticket prices last season, fans’ group Spirit of Shankly (SOS) launched a campaign called ‘Not a Pound in the Ground’.
It urged fans to buy food and drink from local businesses in the Anfield area rather than inside the stadium. It worked, forcing the club to cut the size of their planned price rise.
Earlier this week SOS raised some concerns about the proposed investment.
“We would like to know what the buying consortium will get in return for their 30% stake,” an SOS spokesperson told BBC Sport.
“Does this potential consortium have the best interests of the club at the forefront or is it a ‘trophy’ buy?”
On Friday the group added in a new statement: “Today’s announcement will have raised many questions for supporters.
“We will be seeking engagement to understand better what this sale and consequent changes will mean for the future of LFC and its fans.
“We have reached out to the Independent Football Regulator to follow the next steps.
“It’s important we take time to understand fully the long-term implications this deal will have for our club’s ownership and at the same time what it doesn’t mean – wild speculation about transfers and spending helps no one.
“It is vital for the game in general that football clubs are run sustainably, as LFC has been, and not an arms race funded by mega-rich individuals or state-backed entities.”
Gareth Roberts, Liverpool season-ticket holder and host of the Late Challenge LFC podcast, told BBC Sport earlier this week he was worried by Amazon’s approach, given criticisms of the way the company has treated its workers.
A Trades Union Congress report, external on Amazon issued in 2020 highlighted “long, gruelling shifts with unreasonable productivity targets and unfair shift patterns” and “unacceptable working conditions”.
In 2024, more than 200 workers took part in two days of strike action at the Amazon site in Birmingham as part of a long-running dispute over pay and union rights. Amazon said it regularly reviews its pay to ensure it offers competitive wages.
“How Amazon have treated unions and workers isn’t particularly palatable,” Roberts said. “Is he simply going to ramp up the name of Liverpool in order to make as much money as possible?”
