Apple Black Friday 2024: Epic Deals on iPhones, iPads, Apple Watches, and More!

Black Friday is officially here, and Apple is not holding back! This year's Black Friday brings some of the most incredible deals we've ever seen on a wide array of Apple products. From iPhones and iPads to the latest Apple Watches and AirPods, there's something for every Apple enthusiast. I, a tech reporter for NBC Select who uses Apple products daily, spent weeks scouring deals to bring you only the best Black Friday Apple deals—deals I’d shop myself. Each recommendation below is highly rated and, whenever possible, I've verified that the prices represent their lowest point in at least three months using price trackers. This list will be frequently updated throughout Black Friday to reflect the latest price changes.

MacBook deals: Lowest Prices Ever on MacBook Air and MacBook Pro

This Black Friday offers a rare chance to snag a fantastic deal on Apple's latest MacBooks. The 2024 MacBook Air is available for up to 23% off, while the MacBook Pro is seeing discounts of up to 13%. But don't overlook previous generations; models like the M3 MacBook Pro offer near-current-gen performance at significantly lower prices. The 2022 MacBook Air M2 with 16GB of RAM boasts a 25% discount, a remarkable deal for a laptop that already offered improved performance over its M1 predecessor, featuring a slimmer and lighter design, a superior webcam, and a larger display. Apple has upgraded the standard RAM to 16GB, a significant improvement over the earlier 8GB standard.

The 2024 MacBook Air maintains the sleek design introduced in the 2022 model, but adds the powerful M3 processor for even better performance. For those needing more power, several MacBook Pro models are also on sale, with varying configurations and price points. The M3 MacBook Pro, while discontinued, is still readily available and significantly cheaper than its launch price—a substantial upgrade from older Intel MacBook Pros, even as a previous generation model. The M4 MacBook Pros offer even more significant performance improvements, particularly noteworthy for users upgrading from M1 or Intel versions. Both the M3 and M4 MacBook Pro models now come with a higher baseline RAM of 16GB and 24GB respectively.

The high-end 16-inch MacBook Pro models, featuring the powerful M3 Max and M4 Max processors, are also seeing attractive discounts. These machines are designed for demanding workloads like video editing and 3D design, boasting impressive RAM and storage configurations. Even the previous generation models, with their M3 Max chipset and 36GB of RAM, are available at lower-than-launch prices, representing an excellent opportunity for professional users. The 2024 models have further increased the standard RAM to 36GB, solidifying its position as a powerhouse for professional-grade applications.

MacBook Air M2 (2022) and M3 (2024): A Comparison

The MacBook Air M2, a 2022 model, already offered a significant performance boost over its predecessor, showcasing Apple’s powerful M2 processor. However, the 2024 MacBook Air M3 represents another leap forward in performance, all while maintaining the incredibly thin and light design.

Apple Watch deals: Series 10, SE, and Ultra 2

Apple Watch enthusiasts are in for a treat! The Apple Watch Series 10 is available at its lowest price since its September 2024 launch, with significant discounts on both the 42mm and 46mm models. The Series 10 boasts a brighter screen, improved swim tracking features, and a faster processor. The Series 10 represents a significant improvement over the Apple Watch Series 9 with its brighter display and new features making it easier to check time and notifications at a glance, and even includes new swim features such as a depth gauge and water temperature sensor.

For those seeking a more budget-friendly option, the Apple Watch SE remains an excellent choice. This model, while lacking some of the premium features of the Series 10, provides essential smartwatch functionality at a significantly lower cost. It shares the processor of the Series 8 and Ultra, ensuring a smooth user experience, making it a perfect blend of features and affordability. The Apple Watch SE also includes all of the features needed to track notifications, exercise, sleep, and health metrics, all viewable on the Apple Health and Fitness apps.

The Apple Watch Ultra 2, Apple's top-tier smartwatch, is also on sale. This rugged device, with its impressive battery life, Action button, and durable design, is ideal for athletes and adventurers. It also includes sleep apnea detection and a new black titanium frame, showcasing advanced technology for even the most demanding users. The Apple Watch Ultra 2 is exceptionally durable, with a design perfect for athletes and adventurers.

iPad Deals: 10th Generation, Air, and Pro

The iPad lineup is also seeing incredible price drops this Black Friday. The 10th-generation iPad, a solid option for basic tasks like streaming and video chatting, is discounted to its lowest price ever. While it lacks the dual-sided speakers of newer models, its affordability makes it an excellent entry-level tablet. Even though it was discontinued earlier this year, it’s readily available now for purchase thanks to Black Friday sales.

For those who want something more powerful, the 2024 iPad Air, with its M2 processor, is available at up to 17% off—a steal for a tablet released earlier this year. This model represents a significant upgrade in processing power and overall performance. The brand new 13-inch model provides a powerful large-screen tablet for a significantly lower price than the 13-inch iPad Pro. The 13-inch model features double the bass in its speakers than the standard 11-inch model.

The 2024 iPad Pro, with its M4 chip, OLED display, and thinner design, is also seeing some attractive discounts. This is Apple’s most powerful tablet; it delivers top-tier performance for demanding tasks and comes with notable design improvements. The 2024 iPad Pro models also come in a 13-inch OLED display model.

AirPods Deals: Pro 2, AirPods Max, and Beats Headphones

This Black Friday also brings fantastic savings on Apple's AirPods. The AirPods Pro 2, Apple's latest flagship earbuds, are available at their lowest price ever, offering excellent sound quality, noise cancellation, and transparency modes. They have excellent sound quality, noise canceling, and transparency modes, and get up to six hours of listening time without the case. These AirPods have been updated over time with new features and abilities, such as a USB-C charging case and added dust resistance. This model also includes new aural health features to assess your hearing and even function as hearing aids.

For those who prefer over-ear headphones, the AirPods Max are also on sale. These premium headphones deliver exceptional sound quality, powerful noise cancellation, and longer battery life than most earbuds. The latest update finally switches to USB-C charging, addressing a previous drawback. The AirPods Max boast convenient Apple-first features, impressive performance, and premium build quality.

Beats headphones, a subsidiary of Apple, are also participating in the Black Friday deals. Several models, including the Beats Studio Buds+, Solo 4, and Studio Pro, are seeing price reductions, offering a range of styles and features to choose from. The Beats Studio Buds+ offer powerful and balanced sound and support up to 36 hours of battery life using the compact charging case, while the Beats Solo 4 headphones offer a whopping 50 hours of battery life and fast charging. The Beats Studio Pro are wireless headphones designed to do it all, whether you want to be fully immersed in an album or take a call on the go. They offer both active noise canceling (ANC) and transparency modes, making them versatile. The Beats Studio Pro x Kim Kardashian offers the same functionality as the Beats Studio Pro, but with a color curated by Kim Kardashian herself.

Apple Accessories: Apple Pencil and AirTags

Don't forget about Apple accessories! The Apple Pencil, a must-have for iPad users, is also on sale. The second generation Apple Pencil offers wireless charging and is a more advanced option than the USB-C option. The Apple Pencil Pro is seeing notable discounts as well, making it an ideal purchase for artists and note-takers. AirTags, Apple's handy tracking devices, are available in discounted multi-packs. These small devices help you track your important items in the Find My app.

The Final Countdown: Seize the Apple Deals!

Black Friday is a prime opportunity to upgrade your Apple devices without breaking the bank. With significant discounts across the entire Apple ecosystem, now is the time to take advantage of these incredible deals. The deals listed above are among some of the best and most sought after in this year's Black Friday sale. These deals represent some of the lowest prices ever, and the time to act is now. Don't delay; these prices won't last forever!