As Raksha Bandhan approaches, families are gearing up to celebrate the special bond between siblings. To make the occasion even more special, Blinkit, an online grocery delivery platform, has launched a unique feature allowing international orders for the festival. This move will enable individuals living abroad to send rakhis and gifts to their loved ones in India, with the assurance of swift delivery within 10 minutes.
The special offer is now live and will run until August 19. During this period, users can place orders from six international locations - the United States, Canada, the Netherlands, Germany, France, and Japan - to send rakhis and gifts to their loved ones in India.
Blinkit's international order service for Raksha Bandhan is a heartwarming example of how technology can bridge geographical distances and strengthen personal connections. This innovative approach allows siblings separated by borders to participate in the cherished tradition and express their love and affection.
Blinkit's international order service is a testament to the company's commitment to innovation and customer satisfaction. The platform has been rapidly scaling up operations and diversifying its catalogue to meet growing consumer demand.
This initiative aligns with Blinkit's recent efforts to broaden its product offerings beyond groceries and essentials. The platform has introduced categories like sports equipment, gaming consoles, electronics, beauty & makeup, and toys & games, catering to a wider range of customer needs. The company's gross order value (GOV) surged 130% to INR 4,923 Cr in Q1 FY25 from INR 2,140 Cr in the corresponding quarter last year. Sequentially, it rose 22.2% from INR 4,027 Cr in Q4 FY24. Blinkit currently operates 639 dark stores across the country and its average daily GOV throughout per store has risen to INR 10 Lakh from 639 stores as compared to INR 6 Lakh from 383 stores earlier.
It aims to scale the dark store’s number up to 2,000 by the end of 2026 while remaining profitable, said Albinder Dhindsa, cofounder and CEO of Blinkit. This signifies Blinkit's commitment to providing quick and convenient delivery services across a wider range of products and regions.
The company's expansion into international markets for Raksha Bandhan underscores its commitment to diversifying its services and reaching a broader audience. With ongoing efforts to enhance user experience and scale operations, the company is poised for continued growth and innovation in the quick commerce sector.
