Bluey is Getting its Own Lego Sets!

The beloved Australian children's show Bluey is expanding its global empire with a brand new partnership: Lego! The world's most popular brick-building toy company and BBC Studios have announced that they're teaming up to create six Lego sets featuring the Heeler family. The sets are tailored for ages four and over, with a separate Duplo line for even younger builders.

The Adorable Heeler Family Comes to Life in Lego

The announcement promises six unique Lego sets, each inspired by scenes and characters from the popular show. While specific details are still under wraps, the Lego Group and BBC Studios have confirmed that the sets will feature Bluey, Bingo, Bandit, and Chilli, bringing the beloved characters to life in brick form. Fans can expect a variety of sets to capture different aspects of the show's imaginative play and heartwarming family moments.

A Collaboration Made in Heaven

The collaboration between the Lego Group and BBC Studios represents a significant expansion for the Bluey franchise. Both companies share a commitment to imaginative play and creative storytelling, which makes this partnership a perfect fit. This shared vision is evident in the excitement expressed by both companies' leaders. Michaela Edgerley Stovicek, head of preschool at the Lego Group, described the partnership as “a match made in heaven for younger builders and families alike,” emphasizing the alignment between Bluey's playful spirit and Lego’s core values.

Release Date and Where to Buy

The highly anticipated Bluey Lego sets are scheduled for release in June 2025. This leaves fans with a bit of a wait, but the excitement is palpable, and the anticipation is only fueling the buzz. The sets will be available for purchase directly from the Lego website, promising easy access for eager fans. Additional retailers will also carry the sets, providing further options for purchasing these sought-after playsets. The release will bring another avenue for fans to connect with the delightful Heeler family, celebrating the show's heartwarming moments and imaginative play.

Beyond the Bricks

The Bluey Lego collaboration marks another milestone in the show's global success. Bluey has already gained a massive following worldwide, captivating audiences with its unique blend of humor, heartwarming family dynamics, and imaginative storytelling. The show's immense popularity is reflected in its streaming viewership numbers. Nielsen data reveals Bluey to be a top performer globally on Disney+, highlighting its widespread appeal and the enduring power of its engaging characters and creative premise.

A Legacy of Play and Imagination

The partnership between Lego and Bluey is not merely a commercial endeavor; it’s a testament to the lasting impact of quality children’s entertainment. The show's emphasis on imaginative play perfectly complements Lego's long-standing commitment to fostering creativity and hands-on learning through building. This synergy ensures that the Bluey Lego sets will not only be sought-after collectibles but also tools to fuel children’s imagination and spark endless hours of creative play. The success of Bluey and Lego individually, combined with their shared vision for imaginative play, sets the stage for a successful and enduring collaboration.

The Future of Bluey

The creation of the Bluey Lego sets is just one piece of the larger Bluey puzzle. A feature-length film is currently in development, scheduled for release in 2027, continuing the adventures of the much-loved Heeler family. With this movie, creator Joe Brumm aims to bring the show's unique brand of imaginative play and heartwarming storytelling to a new level, creating a cinematic experience for families to enjoy together. The show's widespread appeal, proven by its consistent ranking as a top kids' program globally and in Australia, is a strong indication that both the Lego sets and the upcoming movie are poised to be a massive success.

The Final Bark

The announcement of Bluey Lego sets is truly exciting news for both long-time fans and those newly introduced to the charm of the Heeler family. The anticipated release in June 2025 marks a significant step for the franchise, expanding its reach into a new realm of interactive entertainment. The upcoming movie further enhances the series' longevity and influence in the world of children's entertainment.