Halloween is one of the most festive periods of the year. With the theme of horror in mind, costumes are out and those who are up for the challenge compete in creativity to surprise, even scare. According to Pinterest, millions of users are looking for inspiration for their Halloween costumes, and the platform has released figures indicating the major trends for the 2024 edition, which is being celebrated today.
The platform delved into user searches to present the most popular looks and party meals. Women and men are craving gothic makeup. Searches are up 290% from last year. Searches for Charli XCX's makeup are reaching new highs, with a 2345% increase. The style of the 32-year-old British singer is the most sought-after this year.
Charli XCX's style is one of the top trends for celebrating Halloween, according to Pinterest statistics.
Pop icons of Gen Z are in fashion: Sabrina Carpenter and Olivia Rodrigo are also inspiring fans looking for a sexy style, with searches up 215% and 170%, respectively. Each of these it-girls offers a unique, embodied look that allows fans to imitate their favorite stars while staying stylish.
On the other hand, leopard makeup (+670%) is attracting attention, as is cheetah makeup (+570%). Costumes derived from the world of sport are also popular. The F1 driver's outfit is in pole position.
Classically revisited dishes in a creative way are in the spotlight this season. Searches for ghost pizza have increased by 850%. Other Internet users have started their festivities with a new trend: Halloween breakfast.
But what are the pop culture characters that are winning over all the Toulouse residents who celebrate Halloween?
"With the release of Tim Burton's Beetlejuice Beetlejuice, the Beetlejuice costume is one of our best sellers," explains the manager of the Le Camélon en fête shop. He also points out that only female models remain on the shelves. Proof of the enormous popularity of the eccentric and undead character embodied on the big screen by Michael Keaton.
The Scream costume, whose mask is inspired by Edvard Munch's painting The Scream, is also still popular, despite the fact that no new film was released in theaters this year. Nevertheless, the masked killer character created by Wes Craven is a classic, like Jason Voorhees, the hockey-masked psycho killer from the Friday the 13th saga or Michael Myers, from the Halloween franchise. These last two, however, are not among the best-sellers at Le Caméléon en fête, unlike the Joker and Harley Quinn.
On display in the film Joker: Folie à deux, Batman's main antagonist and his sidekick (played by Joaquin Phoenix and Lady Gaga respectively) are also unavoidable this 2024 pumpkin season, just like the masks and other costumes inspired by the American Nightmare horror saga.
And Wednesday? Halloween falls on a Thursday in 2024, but the heroine of the series starring Jenna Ortega, inevitable in 2023, still has the favor of the fans? "We still sell quite a few, the Caméléon en fête tells us, but Morticia is more successful this year." This is an opportunity to remind everyone that the Addams Family is still a favorite of the public and everyone who likes to dress up for Halloween.
The 41-year-old American actress was also eager to share her costume. A few days before the date, she appeared on Instagram dressed as the Statue of Liberty, adorned with a "Boo York City" t-shirt, as she writes in the description of her photos.
The singer (and actress), who recently made headlines for playing with her friend Taylor Swift, also used her music to unveil a costume unlike any other, on the eve of Halloween. She appeared as a Playboy Bunny, with a shiny dress and a small fluffy rabbit tail (Playboy's symbol animal).
In a style all her own, the rapper also joined the hostilities with a reference to the film "The Fifth Element" (1997). She reproduces the style of the character Leeloo Dallas, played by Milla Jovovich.
