Chelsea Football Club and MSC Cruises have confirmed the extension of an already long-term partnership over the next three years.
Since 2019, Chelsea FC and MSC Cruises have formed a strong collaboration, working together on a variety of commercial, marketing, and community activities. This alliance celebrated incredible milestones, including compelling customer acquisition efforts, engaging branded content, and innovative sustainability projects.
The extended multi-year association is expected to boost MSC Cruises’ global profile among Chelsea supporters and football enthusiasts globally. Both entities will continue to conduct industry-leading campaigns, such as the groundbreaking MSC Meadow project, which planted 100 trees at the Cobham training field to promote biodiversity and inspire good community action.
The brand is known not just for its cutting-edge ships and opulent facilities, but also for providing exceptional vacation experiences. MSC Cruises’ portfolio features some of the most innovative and environmentally efficient ships on the seas, ensuring a perfect balance of luxury, entertainment, and sustainability.
Casper Stylsvig, Chief Revenue Officer, Chelsea Football Club, commented, “At Chelsea, we pride ourselves on building long-term, highly effective partnerships rooted in collaboration and innovation. The renewal of our enduring relationship with MSC Cruises is a testament to this approach. We look forward to continuing our close collaboration with our esteemed partners for many years to come.”
Antonio Paradiso, Vice President of international sales and Managing Director of UK and Ireland at MSC Cruises, commented, “I am extremely proud to extend our partnership with Chelsea Football Club. Over the past five years, we have forged a strong bond with the Chelsea team, and our shared vision and values have led to incredible joint initiatives. Supporting both the men’s and women’s teams is particularly important to me, as it reflects our commitment to promoting inclusivity and excellence across all areas. I eagerly anticipate our continued collaboration on exciting new projects in the coming months.”
As Chelsea FC’s official global partner, MSC Cruises will have a strong presence at Stamford Bridge, Kingsmeadow, and Cobham.
The alliance follows a number of other business deals signed by the West London-based team in recent weeks. The unit has signed additional sponsors, including Ascott, Fever, Predator Energy, BingX, and FICO.
A Look Back At The Partnership
Since 2019, Chelsea FC and MSC Cruises have partnered on a range of business, marketing, and community initiatives. This partnership has achieved remarkable milestones, from impactful customer acquisition campaigns to engaging branded content and pioneering sustainability projects.
A Focus On Sustainability
The renewed multi-year partnership promises to elevate MSC Cruises' global presence among Chelsea supporters and football fans worldwide. Together, they will continue to deliver industry-leading campaigns, such as the innovative MSC Meadow project, which saw 100 trees planted at our Cobham training ground, fostering biodiversity and inspiring positive community action.
A Shared Commitment to Excellence
Looking ahead, Chelsea and MSC Cruises will continue to inspire fans and holidaymakers alike with our shared commitment to excellence. MSC Cruises is renowned not only for its state-of-the-art ships, equipped with cutting-edge technology and luxurious amenities, but also for offering unforgettable holiday experiences.
A Partnership Focused on the Future
Having forged a collaboration on working on business, marketing and community initiatives since 2019, both parties will focus on boosting customer acquisition campaigns as part of the extension.
This is in a bid to build engaged branded content and lead with sustainability projects to achieve certain milestones over the next several years.
Casper Stylsvig, Chelsea’s Chief Revenue Officer, commented: “At Chelsea, we pride ourselves on building long-term, highly effective partnerships rooted in collaboration and innovation.
“The renewal of our enduring relationship with MSC Cruises is a testament to this approach. We look forward to continuing our close collaboration with our esteemed partners for many years to come.”
The renewed three-year partnership aims to elevate MSC Cruises’ global presence among Chelsea supporters and football fans worldwide. The duo will work on existing campaigns such as the ‘MSC Meadow’ project, which saw 100 trees planted at Chelsea’s training ground.
Looking ahead, Chelsea FC and MSC Cruises seek to “inspire fans and holidaymakers alike with their shared commitment to excellence”.
Antonio Paradiso, Vice President of International Sales and Managing Director of UK and Ireland at MSC Cruises, added: “I am extremely proud to extend our partnership with Chelsea Football Club.
“Over the past five years, we have forged a strong bond with the Chelsea team, and our shared vision and values have led to incredible joint initiatives. Supporting both the men’s and women’s teams is particularly important to me, as it reflects our commitment to promoting inclusivity and excellence across all areas.
The partnership will offer MSC Cruises and partners access to VIP experiences, tickets, hospitality, and pitch-side advertising at fixtures at Stamford Bridge.
