Dyson's Airwrap Gets a Smart Makeover with the i.d. Model

Dyson, renowned for its innovative household appliances, has extended its reach into the beauty sector with its latest offerings. While previously known for its powerful vacuum cleaners and high-tech hair dryers, the brand is now making waves in the world of hair styling.

The company has unveiled two new signature technologies and a groundbreaking line of hair care products. These additions are set to enhance the already established Dyson hair styling portfolio, which includes the Supersonic hairdryer and the Airwrap.

The New Dyson Airwrap i.d. is All About Personalization

The most anticipated announcement is the Dyson Airwrap i.d., a connected version of the popular Airwrap. This new model incorporates Bluetooth connectivity and a feature called ID curl, which allows users to personalize their hair styling experience.

With ID curl, users can create individual profiles based on their hair type, length, and desired curl style. Once the profile is set, the Airwrap i.d. will automatically determine the optimal time for each step of the curling process, ensuring a tailored and damage-free styling routine.

A New Range of Styling Attachments

Dyson has also introduced three new attachments for the Airwrap i.d. to cater to a variety of styling preferences:

• Ultra-thin Concentrator for Smooth Brushing: This attachment allows users to achieve sleek and polished hairstyles.
• Conical Roller for Defined Curls: This new attachment provides users with more control over their curl definition, ensuring tight and bouncy curls.
• Wave+Curl for Natural Curls: This attachment offers a more relaxed and natural curl pattern, allowing users to achieve effortless waves.

The Airwrap i.d. boasts a comprehensive collection of 19 accessories, including the newly added attachments, making it a versatile tool for achieving various hairstyles.

The Price and Release Date of the Dyson Airwrap i.d.

The Dyson Airwrap i.d. will be available in October 2024, and it will retail for €549. The new Airwrap comes in multiple color options.

Dyson Enters the Cosmetic Market with Chitosan

In addition to the Airwrap i.d., Dyson is venturing into the cosmetics market with its new Chitosan line of hair care products. This innovative line marks a significant departure for the brand, which has typically focused on household appliances.

Dyson's Chitosan products are infused with a “unique macromolecular technology derived from oyster mushrooms.” This technology aims to cater to a wide range of hair types, offering a natural and sustainable alternative to conventional styling products.

The Chitosan Line: A Deeper Dive

The Chitosan line currently comprises a styling cream and a serum, designed to complement the use of Dyson's hair styling tools. Both products are formulated to provide long-lasting hold and protect against frizz, while remaining gentle on the hair.

Dyson's innovative Triodetic technology is also incorporated into the Chitosan line, contributing to its effectiveness.

Pricing and Availability

The Chitosan styling cream and serum will be available in Dyson stores and Sephora locations starting on August 26th, 2024. Each 100 ml bottle will cost €59, with refills priced at €54.

A New Era for Dyson?

Dyson's expansion into the cosmetics market with Chitosan and the launch of the Airwrap i.d. represent a new chapter for the brand. The move signifies a strategic shift towards offering a more holistic range of products and services, extending its reach into personal care and beauty.

It remains to be seen how these new products will perform in the market and whether they will live up to the high standards set by Dyson. However, the company's commitment to innovation and its focus on sustainability suggest that the brand is well-positioned to succeed in this new territory.

Conclusion: Dyson's Journey to a Broader Market

Dyson's journey into the beauty and personal care market is a testament to its relentless pursuit of innovation. The brand's latest offerings reflect its dedication to providing consumers with high-quality and technologically advanced products that address their individual needs. The Airwrap i.d. and the Chitosan line represent a bold step for Dyson, and they are poised to reshape the landscape of both the hair styling and cosmetics industries.

Whether the brand can maintain its reputation for excellence in these new domains remains to be seen, but one thing is certain: Dyson is not afraid to venture into uncharted territory, continuously pushing the boundaries of what's possible.