She’s become the queen of Paris and most recently Rome too. But now Lily Collins, 35, has lent her name to something a little less lavish – budget supermarket Lidl.
Cashing in further on the hit Netflix show Emily in Paris, Ms Collins has teamed up with the German chain for a French-themed range in conjunction with part two of the latest series.
Fans have been on the edge of their seats after Emily Cooper, the series' fashion-forward protagonist, made the decision to end her love triangle by choosing Gabriel over Alfie, sparking heated debates among the show's 19.9 million viewers.
Launched on Thursday, Salmon Tart, Le Cremeux, Pastry Twists, Lemon Tart and Crepes are all available to buy. In a nod to Ms Collins’s style too, slippers and skincare are also up for grabs.
The second part to the fourth series will launch on Netflix on September 12 and is set predominantly in Rome. The show has returned after a two-year hiatus, though that wait wasn't seemingly long enough for some critics, who savagely bashed the show.
Since becoming the main character of the show, Ms Collins has signed deals with many French luxury brands including Dior, Cartier, Maison Perrier and Lancome. And thought to be worth £20million it was reported Ms Collins has been paid £300,000 per Emily in Paris episode.
Tied into the launch of her Lidl range, Ms Collins celebrated three years of marriage with her husband Charlie McDowell on Thursday. She shared a trio of black and white photos of her and the director, 41, cozying up in matching t-shirts and jeans, and called their marriage the 'greatest gift' in a gushing Instagram post.
The show has returned after a two-year hiatus, though that wait wasn't seemingly long enough for some critics, who savagely bashed the show (Lily pictured with Alfie, Lucien Laviscount).
The second part to the fourth series will launch on Netflix on September 12 and is set predominantly in Rome.
Tied into the launch of her Lidl range, Ms Collins celebrated three years of marriage with her husband Charlie McDowell on Thursday (pictured in February in London).
'Happy anniversary to the man who makes me laugh harder than anyone. Three years held in your arms has been the greatest gift,' she said.
'Barefaced and in a basic tee, you make me feel like the most special human on the planet. I adore you @charliemcdowell. More than I know how to say.'
'Here's to countless incredible moments together (plus twinning photoshoots). And to think, the best is still to come…’.
Ms Collins — whose father is renowned English musician Phil Collins — commented underneath, 'Many many more. Ps/- please model more.'
Collins and McDowell — who's the son of actress Mary Steenburgen and Clockwork Orange star Malcolm McDowell — began dating in 2019 where they met on the set of the film Gilded Rage. The couple got engaged in 2020 and said 'I do' in 2021 with a ceremony at Dunton Hot Springs, Colorado.
Lidl's Emily in Paris Range: A Taste of Parisian Glamour
As excitement builds for the release of Part 2 of Emily in Paris Season 4 this month, Lidl is treating fans of the hit show to a taste of Parisian glamour with a new exclusive merchandise collection.
The retailer's Parisian-themed line, set to hit stores across the UK on September 5, comes just in time to coincide with the final five episodes of the season, following the show's dramatic mid-season return on August 15.
Fans have been on the edge of their seats after Emily Cooper, the series' fashion-forward protagonist, made the decision to end her love triangle by choosing Gabriel over Alfie, sparking heated debates among the show's 19.9 million viewers.
Now, as viewers eagerly await the conclusion of the season, set to release on Netflix on September 12, Lidl's latest offering adds a touch of “joie de vivre” to the anticipation.
The collection, which is available for a limited time, features an array of products designed to transport shoppers to the heart of Paris.
What's in Lidl's Emily in Paris Range?
From culinary delights to stylish apparel, there's something for every fan of the show.
Shoppers can sink their teeth into authentic Parisian treats such as delicate Macarons, luxurious Chocolate Truffles infused with Marc de Champagne and Blackcurrant Spirit, and Mini Éclairs filled with Vanilla Flavoured Cream.
For those looking to quench their thirst, customers can try Lidl's Emily in Paris Shandy with Grenadine and refreshing Sparkling Lemonade.
In a nod to the fashion-centric world of Emily in Paris, the collection also includes wearable merchandise that promises to elevate any wardrobe.
Whether it's a chic Emily in Paris Ladies' T-Shirt or cosy Emily in Paris Slippers, fans can channel their inner Emily with these stylish additions.
A Chance to Win an Unforgettable Parisian Getaway
Adding to the excitement, Lidl is offering several lucky shoppers the chance to win an unforgettable Parisian getaway.
The winners of the Emily in Paris Experience will enjoy a four-night stay in a boutique hotel in Paris, complete with a candlelit dinner on the Seine, a French bakery course, a French lesson, and a tour of filming locations from the show.
To enter the competition, fans can head to the @lidlgb Instagram account and follow the instructions on the pinned post. Entries close on September 11, so hopeful participants will need to act fast.
The Perfect Timing for a French-Themed Range
With searches for “French desserts” soaring by 45% this year, Lidl's Parisian collection arrives at the perfect moment, allowing fans to savour the flavours and fashion of Emily in Paris as they countdown to the season's thrilling conclusion.
The Beret: A Fashion Faux Pas for Emily in Paris Fans
Meanwhile, Emily in Paris fans have been left 'embarrassed' after flitting around the French capital in colourful ensembles and berets inspired by Lily Collins' wardrobe in the hit show.
Season four of the popular Netflix series lands tomorrow, following Chicago-born marketing guru, Emily Cooper, who's juggling her demanding job with a complicated romantic life in the 'City of Love'.
Over the past three seasons, Emily's outfits have well and truly taken centre stage, as she strolls around in preppy contrasting prints and neon colours with a baguette under her arm. But her most offensive accessory is a beret.
Hoards of tourists arrive in Paris thinking they're dressed to impress like Emily, but end up regretting their decision to don the hat when they realise that no actual Parisians wear them.
