Emirates Takes the Lead in Growing Rugby Across Asia
Emirates, the world's largest international airline, has announced a significant multi-year partnership with Asia Rugby, the governing body for rugby in the continent. This landmark deal, valued at an undisclosed amount, will see Emirates become the title sponsor for a variety of Asia Rugby competitions and tournaments across the continent.
The partnership signifies a major step forward for both Emirates and Asia Rugby, as both entities seek to bolster the sport's growth in Asia. The deal was secured by the current Asia Rugby President, Qais Al Dhalai, during his five-year tenure, and it represents a significant achievement for his efforts to raise the profile of rugby in the region.
Expanding the Reach of Rugby
The partnership will encompass a range of Asia Rugby events, including the Asia Rugby Men’s and Women’s Championships, the Asia Rugby Sevens Series, and a host of age-grade competitions. This comprehensive approach aims to establish a robust talent pipeline for the sport, cultivating a passionate fanbase that will sustain rugby for years to come. It also serves as a pathway to premier regional and global competitions such as the Rugby World Cup, Rugby World Cup Sevens, the Olympic Games, Asian Games, as well as the HSBC SVNS Series and the World Rugby Sevens Challenger.
Emirates’ Commitment to Rugby’s Future
Emirates’ commitment to Asia Rugby extends beyond financial support. The airline’s ‘Fly Better’ branding will be prominently displayed on match official jerseys, match balls, support staff bibs, post pads, stadium branding, and various other elements across 21 different tournaments spanning the next 3 years. This widespread brand presence will further enhance the visibility and appeal of rugby across Asia.
A Partnership Built on Shared Goals
The partnership between Emirates and Asia Rugby is a natural fit, as both organizations share a commitment to empowering athletes and fostering the growth of the sport. Asia Rugby President Qais Al Dhalai expressed his enthusiasm for the partnership, stating that it marks a significant milestone in the organization’s mission to expand the reach and impact of rugby across Asia.
“With Emirates’ support, we are poised to bring the excitement and values of rugby to a new generation of athletes and fans,” stated Al Dhalai. “Our growing reputation for reliability, credibility and professionalism has given Emirates the confidence to associate their brand with ours.”
A Long-Standing Support of Rugby
Emirates’ commitment to rugby extends beyond this new partnership with Asia Rugby. The airline has a long history of supporting the sport at all levels, from sponsoring global organizations and tournaments like World Rugby and five consecutive Rugby World Cups, to headlining the Emirates Dubai 7s and growing the footprint of the UAE Rugby Federation. This extensive involvement showcases Emirates’ deep-rooted passion for the sport and its dedication to nurturing its future.
Focus on Grassroots Development
Sir Tim Clark, President of Emirates Airline, highlighted the importance of grassroots development in the partnership, stating: “We’re particularly proud to extend our support to Asia Rugby to take the sport into new markets and boost its appeal, as well as open untapped possibilities for younger athletes to develop their skills and realize their full potential. And this is just the start. We will continue to harness the power of grassroots sporting activities that forge strong bonds with the communities we serve to meaningfully contribute to their growth and resilience.”
A Vision for a Brighter Future
The partnership between Emirates and Asia Rugby is poised to create a positive ripple effect throughout the region. With its vast network and global presence, Emirates is strategically positioned to elevate the profile of rugby in Asia, introducing it to a wider audience and attracting a new generation of fans. By investing in infrastructure and providing opportunities for athletes, the partnership will play a crucial role in shaping the future of rugby in Asia.
A Symbol of Growth and Collaboration
This partnership stands as a testament to the growing popularity of rugby in Asia, and the increasing recognition of its role in promoting sportsmanship, teamwork, and a healthy lifestyle. As Emirates and Asia Rugby join forces, they embark on a journey to inspire a new era of rugby in the region, one that is marked by innovation, inclusivity, and a shared passion for the sport. The partnership promises to be a catalyst for growth, bringing the excitement and values of rugby to a new generation of athletes and fans across the continent.
A Legacy of Success
The partnership between Emirates and Asia Rugby is a natural progression for both organizations. Emirates has a long-standing reputation for sponsoring major sporting events, while Asia Rugby has been steadily building its presence in the world of rugby. This collaboration aims to create a legacy of success that will benefit the sport for years to come. The partnership will not only enhance the visibility of rugby in Asia but also provide a platform for aspiring athletes to achieve their full potential.
A New Era for Rugby in Asia
With the support of Emirates, Asia Rugby is entering a new era of growth and development. The partnership is expected to pave the way for a more inclusive and vibrant rugby landscape in Asia, inspiring a new generation of athletes and fans to embrace the sport’s values and embrace the game’s exciting future.
The Future is Bright
This is not just a financial commitment, but a testament to Emirates’ belief in the power of sport to unite communities and inspire a new generation of athletes and fans. As the partnership unfolds, we can expect to witness a surge in the popularity of rugby in Asia, a testament to the combined efforts of Emirates and Asia Rugby.
