In order to gain access to the D.C. market, online sportsbooks must partner with one of seven local sports franchises. Fanatics Sportsbook became the fifth to access the market Thursday, following Fanduel, DraftKings, Caesars, and BetMGM.
“We’re excited to announce our groundbreaking partnership with Fanatics Sportsbook,” Washington Spirit CEO Kim Stone said in a press release. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating great experiences for our fans.”
The new partnership is Fanatics Sportsbook’s first team sponsorship deal with a professional female sports team and makes the Washington Spirit the first NWSL team to have a betting partner.
Following the approval of Washington, D.C.’s, budget in June, several of the top sportsbooks gained access to the market through partnerships with local teams. DraftKings partnered with D.C. United of MLS, Caesars partnered with the Washington Capitals, Wizards, and Mystics, and BetMGM partnered with the Washington Nationals. Fanduel partnered with the D.C. Office of Lottery and Gaming.
Fanatics Sportsbook’s partnership with the Washington Spirit will involve marketing assets, including in-stadium signage, a heavy focus on digital marketing, Audi Field activations for soccer fans, and additional opportunities for Spirit fans to engage with the platform.
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Sports fans in Washington, D.C., can download the Fanatics Sportsbook app on iOS and Android, while customers in Maryland and Virginia will no longer have their service interrupted while in the district.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” Chief Business Officer of Fanatics Betting and Gaming Ari Borod said. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
Fanatics Sportsbook Enters D.C. Market
Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings Inc., has launched its Fanatics Sportsbook in the District of Columbia. Fanatics Betting and Gaming also operates retail sportsbooks in multiple locations, including the only sportsbook inside an NFL stadium at Commanders Field.
This is the first time Fanatics Sportsbook has entered into a partnership with a women’s sports organization. The Washington Spirit are an inaugural member of the National Women’s Soccer League (NWSL), featuring some of the best players in the world. Currently in second place in the NWSL, the Spirit features numerous gold medalists, global award nominees, league champions and rising stars.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
Washington Spirit’s First Betting Partner
This partnership will include in-stadium activations, including pre-match trivia and a halftime penalty kick, giving Spirt fans a chance to win FanCash, along with stadium signage and digital marketing assets. The Washington Spirit have an established commitment to integrity, empowering women, and creating better experiences for their fans.
“We’re excited to announce our groundbreaking partnership with Fanatics,” said Washington Spirit CEO Kim Stone. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating better experiences for our fans.”
Fanatics Sportsbook’s Growing Footprint
Fanatics Sportsbook is available in 23 markets in the U.S. and is now 10x more rewarding than the leading sportsbooks. The sportsbook has recently introduced some exciting product upgrades, including:
- FanCash earn is now based on the odds of your bet.
- Increased FanCash rewards.
- New and improved betting features.
The Fanatics Sportsbook app is available for download on iOS and Android devices. For more information on Fanatics Sportsbook, visit https://sportsbook.fanatics.com.
A New Era for Women’s Sports
The Washington Spirit have embraced the opportunity to partner with Fanatics Sportsbook, recognizing the potential for growth and collaboration in the world of women’s sports. This partnership represents a step forward in the integration of sports betting with women’s athletics and sets a precedent for future collaborations.
With the Washington Spirit’s commitment to empowering women and the growing popularity of women’s soccer, this partnership marks a new era in the intersection of sports, technology, and entertainment. The future of women’s sports looks bright, and Fanatics Sportsbook is playing a significant role in its evolution.
