EY Hungary Unveils New AI Consulting Center in Budapest

EY Hungary is establishing an artificial intelligence (AI) consulting center in Budapest, a move that highlights the growing importance of AI in the country and the wider Central and Eastern European region. The new center, known as EY AI Confidence, will provide a comprehensive approach to support businesses in implementing various AI solutions, encompassing everything from strategy development to the deployment of fully functional applications.

The center will be led by two international experts, György Tilesch and Erik Slooten, who bring extensive experience in AI strategy, ethical AI, and enterprise-level digital transformation. Tilesch, a global expert in corporate and government AI strategy and ethical AI, will collaborate with Slooten, an international leader with a deep understanding of driving digital transformation within organizations.

EY AI Confidence: A Comprehensive Approach to AI Implementation

EY AI Confidence offers a three-pronged approach to help businesses embrace AI effectively:

1. Strategy & Vision

The service begins with a thorough assessment of the client's needs and goals. This involves understanding the business context, identifying potential AI applications, and defining a clear strategy for AI adoption. EY experts will work closely with clients to develop a tailored roadmap for implementing AI that aligns with their specific objectives.

2. Capabilities & Technology

EY AI Confidence provides access to a comprehensive suite of AI technologies and capabilities. This includes expertise in data science, machine learning, deep learning, natural language processing, and other advanced AI techniques. The team can assist clients in selecting the appropriate AI tools and platforms, developing custom AI models, and integrating AI into existing systems.

3. People & Organization

AI implementation is not just about technology; it's also about people and organizational change. EY AI Confidence helps clients build the necessary skills and capabilities within their teams to effectively manage and leverage AI. This includes training, coaching, and change management support to ensure a smooth transition to an AI-powered environment.

A Milestone for EY Hungary

The launch of EY AI Confidence is a significant milestone for EY Hungary. Tamás Vékási, CEO of EY Hungary, expressed pride in the new world-class service, emphasizing its ability to offer full-service AI consulting to domestic companies and multinational corporations with cross-border projects. The service is poised to make a substantial impact on the Hungarian business landscape by supporting companies in adopting AI and harnessing its transformative potential.

AI Adoption in Hungary: Progress and Potential

Hungary has already witnessed the adoption of AI in various sectors. Tibor Navracsics, Minister of Public Administration and Regional Development, highlighted the use of AI by the National Tax and Customs Administration (NAV), the Hungarian Tourism Agency, and the local public services information system (IKIR). The technology has also been instrumental in initiatives such as the European Capital of Culture program and the model program for the development of the South Transdanubian region.

However, Hungary's digital landscape still has room for improvement. The 2022 Digital Economy and Society Index (DESI) places Hungary below the EU average in areas such as digital public services, the integration of digital technologies, digital skills, and internet access. To bridge this gap, EU funding is being utilized to implement programs aimed at strengthening digital infrastructure and enhancing the digital skills of the Hungarian population.

The Future of AI in Hungary

The establishment of EY's AI consulting center in Budapest signals a strong commitment to supporting the adoption of AI in Hungary. As businesses increasingly recognize the value of AI, the center is well-positioned to play a critical role in driving AI adoption and fostering innovation across various sectors. The center's expertise, coupled with the government's initiatives to enhance digital infrastructure and skills, creates a promising landscape for AI growth in Hungary.

A New Era of AI-Powered Solutions

EY's AI Confidence service aims to empower Hungarian businesses to leverage AI for strategic advantage. The center's integrated approach, coupled with the expertise of its leaders, will enable companies to navigate the complexities of AI implementation and realize its full potential. As Hungary embraces AI, the EY AI Confidence center is poised to play a pivotal role in shaping the future of the country's digital transformation.