Maple Leaf Foods Inc. (TSX: MFI), a leading Canadian food company, has announced the launch of innovative new breakfast products under its popular Schneiders® brand. Schneiders® Breakfast Sandwiches and Breakfast Bites offer a convenient and protein-rich breakfast option for Canadians. The new products are available in eight delicious varieties, catering to diverse appetites and interests.
These new breakfast items aim to capture the convenience and taste of quick-service restaurant (QSR) breakfasts, bringing them directly to Canadian grocery stores. They offer a convenient and protein-rich breakfast that prioritizes taste and quality.
Schneiders® Breakfast Sandwiches: A Protein-Packed Start to Your Day
Schneiders® Breakfast Sandwiches are designed to satisfy your cravings for a delicious and filling breakfast. They feature authentically crafted meats, fluffy scrambled eggs, and real cheddar cheese, all nestled on a tasty English muffin or buttery croissant. Each sandwich boasts 15g of protein, making them a perfect option for busy mornings or a nutritious snack.
Variety of Flavor Combinations for Every Taste Bud
Consumers can choose from four distinct options of Schneiders® Breakfast Sandwiches:
- Schneiders® Sausage, Egg & Cheese Breakfast Sandwich: Enjoy the classic combination of savory sausage, fluffy eggs, and melted cheddar cheese on a toasted English muffin.
- Schneiders® Bacon, Egg & Cheese Breakfast Sandwich: Indulge in the irresistible flavor of crispy bacon, fluffy eggs, and cheddar cheese on a toasted English muffin.
- Schneiders® Sausage, Egg & Cheese Breakfast Croissant: Experience the delightful combination of savory sausage, fluffy eggs, and cheddar cheese nestled in a flaky croissant.
- Schneiders® Bacon, Egg & Cheese Breakfast Croissant: Savour the perfect blend of crispy bacon, fluffy eggs, and cheddar cheese encased in a buttery croissant.
Schneiders® Breakfast Bites: A Low-Carb, High-Protein Option
For those seeking a low-carb breakfast option, Schneiders® Breakfast Bites provide a satisfying and protein-rich choice. Each serving contains at least 10g of protein and is made with high-quality ingredients, including eggs, premium cheeses, and fiber-rich vegetables. The addition of Schneiders® premium meats elevates the flavor profile, ensuring a delicious and satisfying breakfast experience.
A Vegetarian Option for All to Enjoy
Schneiders® Breakfast Bites also include a vegetarian alternative, ensuring that a wider range of Canadians can enjoy these convenient and protein-packed breakfast options.
A Variety of Flavor Options to Suit Your Preferences
Schneiders® Breakfast Bites are available in four distinct varieties:
- Schneiders® Sausage, Egg & Cheese Bites: Indulge in the savory flavors of sausage, eggs, and cheese in a bite-sized format.
- Schneiders® Bacon, Egg & Cheese Bites: Enjoy the classic combination of bacon, eggs, and cheese in a convenient bite-sized form.
- Schneiders® Sausage, Egg & Veggie Bites: Experience a flavorful blend of sausage, eggs, and vegetables for a healthy and satisfying breakfast choice.
- Schneiders® Vegetarian Bites: Enjoy a plant-based option with a delicious combination of eggs, cheese, and vegetables.
A Response to the Evolving Needs of Consumers
The launch of Schneiders® Breakfast Sandwiches and Breakfast Bites reflects Maple Leaf Foods' commitment to innovation and its response to the evolving needs and preferences of consumers. Jitendra Sagili, Chief Innovation & Food Technology Officer at Maple Leaf Foods, highlighted the company's aim to address the unmet need for convenient and nutritious breakfast options in the retail market. He stated, "We developed these delicious new breakfast products to provide consumers with convenient, high-quality, and great-tasting breakfast options that are rich in protein and can be enjoyed at home or on-the-go."
The new Schneiders® breakfast products are a testament to Maple Leaf Foods' broader innovation strategy as a consumer packaged goods-driven business. The company is dedicated to creating new, sustainably produced products that meet the evolving needs and preferences of consumers.
A Legacy of Quality and Innovation
The Schneiders® brand has a long-standing history of delivering premium quality and taste to Canadians. The company is committed to expanding the brand into new and growing product categories, as evidenced by the introduction of these Breakfast Sandwiches and Breakfast Bites. Patrick Lutfy, Senior Vice President, Marketing at Maple Leaf Foods, expressed the company's commitment to innovation: "We are committed to bringing more innovation to the breakfast table, offering consumers more choices that fit their lifestyles and preferences."
Availability and Impact
Schneiders® new Breakfast Sandwiches and Breakfast Bites are now available at major grocery retailers across Canada. This launch marks a significant milestone in Maple Leaf Foods' journey to provide consumers with more innovative products from its portfolio of leading brands, including Schneiders®, Maple Leaf®, Greenfield Natural Meat Co.®, Lunch Mate™, Grab'N Snack™, Fantino and Mondello®, Mina®, Field Roast™, and LightLife®. These new products have the potential to revolutionize the way Canadians approach their breakfast routines, offering a convenient and nutritious alternative to traditional breakfast options.
Looking Ahead: A Commitment to Sustainability
Maple Leaf Foods is a carbon neutral company with a vision to be the most sustainable protein company on earth. The company is committed to responsibly producing food products under its leading brands, including Schneiders®, Maple Leaf®, Greenfield Natural Meat Co.®, LightLife®, and Field Roast™. This commitment to sustainability ensures that Canadians can enjoy delicious and convenient breakfast options while contributing to a more sustainable future.
The Future of Breakfast
The launch of Schneiders® Breakfast Sandwiches and Breakfast Bites signifies a shift in the breakfast landscape. Consumers are increasingly seeking convenient, protein-rich, and delicious breakfast options that fit their busy lifestyles. Maple Leaf Foods is responding to this trend with innovative products that meet the evolving needs of consumers. As the company continues to innovate and expand its product offerings, it is poised to play a significant role in shaping the future of breakfast in Canada and beyond.
