The new season of Australia’s favourite cooking show, My Kitchen Rules, is set to land on the screens of Seven on 9 September, supported by a strong line-up of partners and sponsors.
The major partners of My Kitchen Rules 2024 are Spotlight and Woolworths, both of whom partnered with the series last year, and newcomer Lurpak. The new season is also sponsored by Kaboodle Kitchens and Sensodyne.
Manu will taste “the best dish I’ve ever had on My Kitchen Rules” as one team earns the highest score in the show’s history.
The new Channel 7 and 7plus series will include brand integrations, including a “Rate The Plate” competition, presented by Spotlight, and the Woolworths “Family Favourites Challenge”. Lurpak will feature in the show and in bespoke integrated assets highlighting key product moments.
“All the elements that make My Kitchen Rules such a success are back this year – real people, cooking real food, in their own homes, with lots of fun and drama – along with some exciting twists,” said Seven’s national television sales director, Katie Finney.
“We are delighted to have Spotlight, Woolworths and Lurpak on board as major partners, plus Kaboodle Kitchens and Sensodyne as sponsors. My Kitchen Rules delivers the perfect platform to integrate brands authentically, as these brands enable the contestants in the competition and inspire our audiences to take action – whether it’s cooking the recipes from the show or drawing style inspiration from the contestants’ home restaurants”.
“We are thrilled to continue our partnership with My Kitchen Rules for the second consecutive year. This collaboration aligns perfectly with Spotlight’s passion for inspiring creativity through the joy of cooking and hosting. Through this partnership we have showcased the best in Spotlight’s Kitchen & Dining range, with contestants selecting products to bring their Instant Restaurants to life and challenge their skills with kitchen essentials in Kitchen HQ. At Spotlight, we believe in supporting shows that resonate with our values, and My Kitchen Rules does just that. We look forward to another exciting season filled with creativity and delicious food!” said Spotlight CEO, Quentin Gracanin.
“Lurpak is on a mission to champion good food and inspire food lovers to not only relish in its flavours but also to unleash their creativity to JUST COOK! That’s why we are thrilled to announce our exciting first partnership with My Kitchen Rules,” said Lurpak AUNZ brand manager, Thomas Christian Smith. “Lurpak and My Kitchen Rules aim to ignite excitement, challenge culinary boundaries, and inspire food lovers to explore the possibilities of creating delicious, good food. This is a perfect partnership, as My Kitchen Rules showcases the essence of good food, and at Lurpak we believe good food deserves Lurpak as it enhances the food it is paired with. Join us in this culinary journey and let’s celebrate the joy of good food and we hope to inspire you to JUST COOK!”
My Kitchen Rules, which is produced for Seven by ITV Studios Australia, was the #1 cooking show in Australia in 2023. It reached 6.1 million Australians on Channel 7 and 883,000 on 7plus and grew its average total TV audience by 10% year-on-year to 1.04 million. On 7plus, live streaming jumped 32% and BVOD climbed 15%.
The 2023 Grand Final reached 1.7 million viewers on Channel 7 and 101,000 on 7plus. It was the biggest My Kitchen Rules Grand Final audience since 2019 and was up 15% on the 2022 final.
Meet the Contestants
This year, the contestants on My Kitchen Rules are a diverse group of home cooks from all over Australia. They come from different backgrounds, have different cooking styles, and are all passionate about food.
Rob and Liam - Competitive Brothers
Rob and Liam, competitive brothers from Victoria, love surfing, sports and winning. Their 18-month age gap has made them the best of mates, but also each other’s greatest competitor. Full of banter and effortlessly cool, they’ve been known to settle arguments with a 100-metre sprint down the street. Rob is the eldest and doesn’t let Liam forget it. He claims being a tradie makes him much tougher than his cocktailshaking younger brother. Liam is cheeky, funny and promises to keep the chat alive at the table. After nine years working in hospitality in Melbourne, Liam returned to the Mornington Peninsula a year ago to open his own bar. Rob and Liam learned to cook by helping their mother, “an absolute weapon in the kitchen”, who they still call for tips. They describe their style as “cooking with fire” with Rob a master of the grill and Liam passionate about technique and polish.
Simone and Viviana - Modern Italians
Confident, passionate, edgy and honest; best friends Simone and Viviana are ready to serve their opinions and “traditional Italian with a twist” dishes on MKR. The stylish pair met three years ago when Viviana worked for Simone as a barber. Viviana now owns her own barber shop where she cuts Simone’s hair every week. Well-dressed, well-groomed and cheeky, Vespa driving Simone is a charming businessman who exudes charisma. He now owns – and works front of house – in a small Italian takeaway business selling Roman style pizza by the slice. Simone and Viviana are very open, opinionated and have no qualms speaking their minds. They are often horrified at some of the ‘Italian’ dishes they have eaten in Australia and are firm believers that pineapples have no place on pizza and cream does not belong in Carbonara! Fashion meets food when these best friends bring “good food, style and only good vibes” to the table.
Ash and Cassie - Young Mums
Friends, young-mums, self-professed “food science nerds” and dietitians, Ash and Cassie are on a two-woman mission to educate Australians on healthy eating. Ash, a former Pilates instructor, grew up presenting make believe cooking shows at home with her dad. She loves the outdoors, fishing and cooking her catch. She’s driven by health, fitness and keeping positive. Cassie, a beach-lover and author of macrobiotic cookbook Meet the Macros, loves the science behind food. She spent time growing up in Austria and wants to display her Austrian / Filipino origins. Ready to showcase their “Mediterr-asian” food with clever, healthy ingredient substitutions, Ash and Cassie want to show Australians how tasty a healthy diet can be. They dream of expanding their businesses and growing an empire with apps, books, postpartum clinics, supplements and more.
Danny and Sonia - Brother & Sister
Larger-than-life brother and sister Danny and Sonia are ready for a good time in and out of the kitchen! Growing up in a small rural town in far North Queensland, these siblings were raised to hunt, fish and cook. Father of two, and now a granddad, Danny is a butcher by trade. Sonia is a hard-working mum of two who owns her own cleaning business. She’s loud, passionate and resilient but also sensitive and sentimental. The siblings have endured a lot and now their bond is stronger than ever. They absorbed their homestyle cooking style and hard yakka work ethic from their Nonna and firmly believe food is home and home is where their heart is. Danny and Sonia have humble ambitions; to make enough money to be able to work less and spend more time with their families. Danny would love to open his own kebab shop too.
Hannah and Lawrence - Loved-up Couple
Loved-up couple Hannah and Lawrence put the sweet in sweetheart. Together for 18 months, they are flirty, smiley and inseparable. Hannah is loud, friendly, loving, outgoing and runs at 100% all the time. She kissed a few frogs before she found her prince Lawrence “everything I ever dreamed of in a partner.” Fitness fanatic Lawrence is a jack-of-all trades. Previously an engineer, the WAPPA graduate now works as a filmmaker and does plenty of odd jobs to pay the bills. Lawrence credits his Grandy in Belgium for teaching him culture, history and food, however he “felt like he won the lotto” when he met Hannah. Hannah’s cooking style runs on instinct while Lawrence measures to perfection but they both agree marriage is on the table if they win MKR.
Mike and Pete - Fussy Friends
Long-time friends Mike and Pete have Italian heritage and a passion for authentic, home-style cooking. Pete promises to bring flair to the plating, while Mike’s unfiltered banter will add spice to the conversation and ruffle feathers at the table. Mike and Pete are both in long-term relationships and after decades of friendship are “more like family than friends.” Mike admits “my mouth goes faster than my brain, it can get me in trouble for sure.” Mike and Pete will be serving refined Italian classics and honouring their family traditions. The duo shares a passion for gardening, and Mike prides himself on his garden-to-plate cooking. Mike dreams of turning his garden into a place where he can educate kids on sustainable food, while Pete dreams of writing a cookbook full of his family recipes.
The New Season of My Kitchen Rules Promises to Be a Delicious Ride
With a new set of contestants, exciting challenges, and a focus on delicious food, the new season of My Kitchen Rules is sure to be a hit with viewers. Be sure to tune in to Seven on 9 September to see who will be crowned the 2024 champions.
