Snoop Dogg: Why He's a Die-Hard Steelers Fan & Why Taylor Swift Won't Be Joining Him at a Game

The Pittsburgh Steelers are one of the NFL’s most iconic franchises with a fan base that’s second to none — including one rap legend.

Yes, Snoop Dogg is a huge fan of the team, which, along with the New England Patriots, owns the most Super Bowl titles in NFL history, with six.

Snoop, of course, hails from Southern California, so how exactly did he come to root for a team from western Pennsylvania?

“Well, in the ‘70s, you got to understand there was only so many teams that was really dominating, and the Steelers was one of those teams that represented what I felt like,” he told TODAY at the Oct. 6 “Sunday Night Football” game between the Steelers and Dallas Cowboys at Pittsburgh’s Acrisure Stadium for a segment that aired Oct. 7.

“And it just felt like a team I could get behind, and I never stopped loving them.”

Snoop Dogg's Love for the Steelers

As far as musical artists rooting on NFL teams, no one is more under the microscope right now than Taylor Swift, who generates headlines whenever she turns out to watch boyfriend Travis Kelce and the Kansas City Chiefs play. The Chiefs and Steelers will meet on Christmas Day in Pittsburgh. Will Snoop invite the “Blank Space” singer to watch the game with him?

“No, that ain’t happening,” he said.

“When it comes to a Steelers game, it’s us or nobody,” he added. “We don’t side with nobody else.”

Snoop adores the Steelers the way fans adored Snoop after he landed a gig as a commentator during the 2024 Summer Olympics in Paris, where he also served as a super fan after carrying the torch.

“Probably the highlight of Paris was the torch. To be able to represent peace in that moment, that meant the world to me,” he said.

A Steelers Fan Through and Through

Snoop, who was last on the Steelers’ home field during a September 2009 game, got into the spirit of game day by hitting the team store.

“I want business to keep booming in here!” he said.

“I just went in there looking and all of a sudden it started looking good. Once I knew it was on the Steelers' tab, I really had a good time,” he jokingly added.

When he wasn’t shopping, Snoop made the most of his time by taking selfies with fans before he led the “Terrible Towel Twirl” before the game kicked off, a tradition where one special guest leads the crowd by twirling the iconic towel that fans wave in games. Snoop was honored to be part of the tradition.

“It symbolizes unity. It symbolizes what we’re about — the Steel City. It’s been a part of our culture since we’ve been doing this,” he said.

Snoop led the way, but he couldn’t lead the Steelers to victory, as the Cowboys rallied to win 20-17, moving each team to 3-2 on the season.

Snoop's Steelers Spirit

Drew Weisholtz is a reporter for TODAY Digital, focusing on pop culture, nostalgia and trending stories. He has seen every episode of “Saved by the Bell” at least 50 times, longs to perfect the crane kick from “The Karate Kid” and performs stand-up comedy, while also cheering on the New York Yankees and New York Giants. A graduate of Rutgers University, he is the married father of two kids who believe he is ridiculous.