Tesco has adopted an innovative approach to combat supermarket thefts, introducing 'Dalek-style' security robots that use a menacing Northern Irish accent to deter thieves. These robots, dubbed "Daleks" by employees and customers, are strategically placed outside Tesco stores, particularly in high-risk areas like Manchester, Bristol, and Newcastle.
The robots, known as PID360 devices, were developed by security specialists Deter Tech and are designed to be a powerful deterrent against intruders. They are equipped with 360-degree cameras and utilize a 114-decibel "Star Wars-style" warning siren accompanied by flashing lights when an intruder is detected. What sets these robots apart is the intimidating voice message they deliver in a heavy Northern Irish accent. The message warns intruders: "Warning, this is security, your presence has been detected, the owner and police have been informed."
The device is a formidable deterrent, capturing every activation with precision and sending footage and images to a central control room manned by ex-police and military personnel. This team then decides whether to call on-site security, the police, or a mobile response team. Deter Tech claims these robots effectively deter over 80% of intrusions.
The use of a Northern Irish accent in the robot's warnings has sparked discussions among Tesco employees. Some have noted the resemblance to the character of Inspector Chester Campbell from the hit BBC series 'Peaky Blinders,' portrayed by Sam Neill, a native of Omagh, Northern Ireland. Campbell is a hardened Ulster soldier tasked with bringing down the Peaky Blinders gang leader Tommy Shelby.
The use of a 'stern' Northern Irish accent has been met with amusement and even a bit of trepidation by some Tesco staff. Employees have commented on the unsettling nature of the accent, some even comparing it to the voice of a menacing Peaky Blinders character. One employee wrote on a Tesco staff blog, "That’s a rather ominous northern Irish accent." Another jokingly added, "Mister Shelby."
While the effectiveness of the robots in deterring crime remains to be seen, the use of a distinctive and intimidating voice, paired with advanced technology, is a new and intriguing approach to security in the retail sector. This move reflects the increasing reliance on technology to prevent crime and improve security in various industries.
The Rise of Security Technology in Retail
The deployment of these security robots is just one example of the increasing use of technology to enhance security in retail. Retailers are investing in a range of technologies to deter criminals and increase the chances of identifying them after an offense. This trend has become particularly prominent in recent years, with a focus on new technological solutions to link offenders to crimes and make stolen goods traceable even after they have been stolen.
The Tesco Perspective
Tesco has acknowledged the use of security robots in some stores outside of opening hours, primarily to prevent burglary and damage to property. The company has emphasized that these devices are not meant to be operational during store opening hours.
The Future of Retail Security
As technology continues to advance, we can expect to see even more innovative security solutions being deployed in the retail sector. The use of artificial intelligence, robotics, and advanced surveillance systems is likely to become increasingly prevalent, transforming the landscape of retail security in the years to come. The combination of these technologies could create a highly effective system for deterring and detecting crime, while enhancing customer safety and security. The use of robots with distinctive accents is just the beginning of what promises to be a fascinating and technologically advanced future for retail security.
