Eight Irish tourism companies are participating in these workshops, engaging in productive meetings and discussions with Austrian and Swiss travel professionals who play a vital role in bringing tourists to Ireland. The workshops feature one-on-one meetings and networking sessions, providing a prime opportunity for Irish businesses to highlight and promote their products and services as Austrian and Swiss travel professionals begin planning for 2025 and beyond.
Ireland's Diverse Offerings
Tourism Ireland, alongside its partners, is showcasing Ireland’s diverse offerings to these travel professionals, from stunning landscapes and rich heritage to exceptional food, drink, world-class attractions, and outdoor adventures, ensuring their clients have memorable experiences on the island.
Food and Drink
Ireland's food and drink scene has become a major draw for tourists, with a growing focus on locally sourced and produced ingredients. Many of the Irish tourism businesses participating in the workshops are highlighting their unique culinary experiences, from farm-to-table dining to traditional Irish pub fare.
Attractions and Activities
Ireland offers a wide array of attractions and activities to cater to different interests. From historic castles and ancient ruins to vibrant cities and stunning natural landscapes, there is something for everyone. The workshops provide an opportunity for tourism businesses to promote their specific offerings, such as guided tours, outdoor adventures, and cultural experiences.
Connecting with Influential Travel Agents
Aubrey Irwin, Tourism Ireland’s Manager for Austria and Switzerland, said: “We’re delighted that so many key travel professionals from Austria and Switzerland have taken the time to come and meet with our partners from the island of Ireland this week, to find out more about our superb tourism offering. Our aim is to connect our partners with the influential tour operators and travel agents who bring valuable tourists to the island of Ireland and who are now planning for 2025 and beyond.”
Strategic Partnerships
Tourism Ireland’s B2B workshops are a key part of its strategy to attract more visitors from Austria and Switzerland. By connecting with key travel professionals, Tourism Ireland aims to increase the number of tour operators and travel agents offering Irish itineraries, ultimately boosting tourism revenue for the island.
Ireland's Growing Appeal
The workshops reflect the growing appeal of Ireland as a tourism destination. The island’s unique blend of history, culture, stunning landscapes, and warm hospitality continues to attract visitors from around the world. The workshops are a testament to Tourism Ireland’s commitment to promoting the island as a top travel destination, attracting new visitors and inspiring returning travelers to explore more of Ireland’s hidden gems.
A Look Ahead
The B2B workshops are a crucial step in preparing for the 2025 tourism season. Tourism Ireland, alongside its partners, is working hard to attract more visitors to the island, highlighting the unique experiences and diverse offerings that make Ireland a truly memorable destination.
