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Stop the Price Wars: How to Charge What You're Worth Without Losing Customers

Business

23 Oct, 2024

Stop the Price Wars: How to Charge What You're Worth Without Losing Customers


Adam Wallace emphasizes that the key to successful pricing lies in understanding customer value rather than merely competing on price....

Irish Children See Gambling as a Normal Part of Sports: Study Reveals Shocking Trend

World

21 Sep, 2024

Irish Children See Gambling as a Normal Part of Sports: Study Reveals Shocking Trend


Gambling is increasingly regarded as a normal part of sport by Irish children due to the high level of exposure...

Inflation Bites: 9 in 10 Canadian Small Businesses Feel the Pinch Ahead of the Crucial Holiday Season

Business

21 Sep, 2024

Inflation Bites: 9 in 10 Canadian Small Businesses Feel the Pinch Ahead of the Crucial Holiday Season


Many small businesses rely on a strong holiday season to make ends meet, and while inflation has cooled from previous...

VMLY&R's EMEA CEO Moves to Global Digital Agency: Is This the Next Big Thing in AI?

Business

18 Sep, 2024

VMLY&R's EMEA CEO Moves to Global Digital Agency: Is This the Next Big Thing in AI?


Global digital agency DEPT has announced the appointment of Andrew Dimitriou as its new Global Chief Client and Growth Officer....

DMEXCO 2024: Inside the Ad Tech Powerhouse Where Deals Get Sealed

Business

18 Sep, 2024

DMEXCO 2024: Inside the Ad Tech Powerhouse Where Deals Get Sealed


Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual...

Medical Tubing Market Booming: $21 Billion By 2028, Driven By Respiratory Diseases & Innovations

Business

8 Sep, 2024

Medical Tubing Market Booming: $21 Billion By 2028, Driven By Respiratory Diseases & Innovations


The medical tubing market is projected to experience a remarkable surge in the coming years, with the market size expected...

Reckitt Automates Media Planning To Reduce Human Error: How It's Done

Business

31 Aug, 2024

Reckitt Automates Media Planning To Reduce Human Error: How It's Done


Removing human error in processes through automation has become a priority at Reckitt, a British-Dutch multinational consumer goods company headquartered...

Indonesia’s Marketing Leaders Share Insights on Customer Engagement Strategies

World

29 Aug, 2024

Indonesia’s Marketing Leaders Share Insights on Customer Engagement Strategies


In an increasingly competitive market landscape, the importance of effective customer engagement strategies cannot be overstated, particularly in the current...

Hearth Market Boom: Will This Trend Last? Experts Weigh In

World

23 Aug, 2024

Hearth Market Boom: Will This Trend Last? Experts Weigh In


The global hearth market is experiencing a resurgence, with experts predicting substantial growth in the coming years. This trend is...

AI Revolutionizes Video Ads: How Brands Can Harness Native & Video Power

Technology

20 Aug, 2024

AI Revolutionizes Video Ads: How Brands Can Harness Native & Video Power


Brands are always searching for ways to reach their target audience effectively. While traditional advertising methods still hold their ground,...

Greenwashing Exposed: Why Sustainable Claims Are Under Scrutiny and How Brands Can Avoid the Backlash

Technology

20 Aug, 2024

Greenwashing Exposed: Why Sustainable Claims Are Under Scrutiny and How Brands Can Avoid the Backlash


In a world increasingly concerned about the environment, consumers are seeking out sustainable products and services. However, the surge in...

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