Global digital agency DEPT has announced the appointment of Andrew Dimitriou as its new Global Chief Client and Growth Officer. Dimitriou, who will also become a partner at DEPT, is set to steer the agency's global growth, marketing, and client service teams. His primary focus will be on delivering groundbreaking customer experiences and solutions that exemplify the next generation of AI transformation. Dimitriou will join the executive team, bringing with him a wealth of experience and a proven track record in the industry.

Dimitriou’s appointment comes as DEPT continues to solidify its position at the forefront of the digital landscape. “Coming from a creative agency, I’m impressed by DEPT's ability to build long-term partnerships that unlock growth for some of the world’s most ambitious brands, like eBay, Google, and Netflix”, Dimitriou remarked. He further highlighted the agency's innovative use of technology and data, noting, “Our conversations have shown me the incredible potential of integrating tech and marketing, putting DEPT at the forefront of using data and AI in new, groundbreaking ways. This is where the industry's future is headed, and DEPT® is leading the charge. I’m thrilled to contribute to this exciting growth journey”.

With over 25 years of experience in transforming global businesses, Dimitriou has worked across North America, Latin America, Asia, and Europe. His recent role as EMEA CEO at VMLY&R, where he managed a network of 4,500 employees, underscores his extensive experience. During his tenure, he was nominated as Campaign Agency Leader of the Year for three consecutive years (2021, 2022, and 2023). Dimitriou will be based in Europe and will report directly to Dimi Albers, DEPT’s Global CEO.

Dimi Albers expressed enthusiasm about Dimitriou's addition to the team. “Andrew is a truly global leader, and he brings a deep understanding of the broadness of our services and a breadth of experience in delivering those services to clients at a global scale. On top of that, he is a charismatic, empathetic human who wants to build a culture of creativity and innovation, which is exactly what we’re all about here. I am super excited to get to work together.”

DEPT is renowned for its integration of technology and marketing, combining exceptional craft and creativity with strategic consulting. The agency's commitment to AI is a cornerstone of its operations, with AI-enabled services accounting for 50% of its €500M+ revenue. Over the past two years, DEPT has expanded rapidly, welcoming seven agencies and achieving a revenue growth of over 200%. Its innovative approach has earned it numerous accolades, including Webby and Lovie’s Agency and Network of the Year, Campaign US Digital Innovation Agency of the Year, and Digiday’s EMEA Agency of the Year.

Dimitriou's Move Highlights Growing Trend of AI-Driven Growth

Dimitriou's move is a clear signal that AI is playing an increasingly crucial role in the future of the marketing industry. With his extensive experience in leading global teams, he is uniquely positioned to help DEPT capitalize on the immense potential of AI. The agency's impressive revenue growth, fueled by its commitment to AI, is a testament to the transformative power of this technology. Dimitriou's expertise will be vital in guiding DEPT's continued expansion and innovation in this space.

A Move Towards a Data-Driven Future

Dimitriou's appointment underscores the growing trend of agencies integrating technology and data into their core operations. DEPT's commitment to AI has allowed it to deliver exceptional results for its clients and achieve impressive growth. The agency's success serves as an example for other agencies seeking to leverage AI to enhance their capabilities and drive innovation.

What's Next for DEPT?

With Dimitriou on board, DEPT is poised to further expand its reach and solidify its position as a leading digital agency. His commitment to building a culture of creativity and innovation, coupled with his deep understanding of AI, will be instrumental in driving DEPT's growth and success in the years to come. His focus on delivering groundbreaking customer experiences and solutions will undoubtedly lead to new and innovative ways to leverage AI in the marketing world.

The future of the marketing industry is data-driven and AI-powered, and DEPT is at the forefront of this evolution. With Dimitriou's leadership, DEPT is well-positioned to continue its impressive growth and remain a leader in the digital landscape.