Extreme E Races Head to Australia with SBS Partnership
Extreme E, the pioneering electric off-road racing series, has announced a new broadcast partnership with Australian public broadcaster SBS. This exciting collaboration will bring Extreme E's thrilling races to a wide Australian audience through both free-to-air and digital platforms.
Expanding Reach and Engagement
Extreme E X Prix in 2024 will be available to Australian viewers on SBS, one of the country's primary national broadcasters, ensuring extensive reach and accessibility for racing fans across the nation. Audiences can now tune in to SBS to catch all the key moments, highlights, and exclusive Extreme E racing content.
In addition to linear broadcasts, Extreme E will be available on Australia's top-rated streaming platform, SBS On Demand, offering viewers the flexibility to watch races anytime, anywhere. This digital platform ensures that fans can catch every moment of the high-speed action, no matter their schedule.
A Commitment to Sustainability
Now in its fourth season, Extreme E is a pioneering motorsport series that raises awareness about climate change and promotes sustainable practices. By showcasing electric SUVs in extreme environments, Extreme E highlights the impacts of the climate emergency while pushing the boundaries of sustainable automotive technology.
Key Quotes
Ali Russell, Managing Director of Extreme E, expressed enthusiasm for the partnership, stating: “We are excited to announce our partnership with SBS, a leader in delivering diverse and high-quality content to Australian audiences. This new collaboration is crucial for our reach and engagement in Australia, and we hope that our dedicated fanbase across the country enjoys our action-packed motorsport series.”
Ken Shipp, SBS Director of Sport, echoed the excitement, highlighting the broadcaster's commitment to Australian motorsports: “As Australia’s most globally-connected national broadcaster with a longstanding and proud support of Australian motorsports, SBS is the perfect network to broadcast this thrilling, purpose-driven event to Australian audiences and we’re proud to bring Extreme E to SBS and SBS on Demand throughout the 2024 season.”
A Growing Presence in Australia
The partnership with SBS marks a significant step in Extreme E's expansion in the Australian market. This deal follows the series' recent announcement of a broadcast partnership with Swedish commercial broadcaster TV4 in Sweden and Finland for the 2024 campaign. This strategic move underscores Extreme E's commitment to expanding its global reach and engaging with new audiences.
The Future of Extreme E
The contract with SBS covers the remaining races of the 2024 season. While the partnership focuses on the current season, it is likely to play a role in Extreme E's future endeavors. With its dedication to sustainability and innovative racing format, Extreme E continues to evolve and attract new audiences, solidifying its place in the world of motorsport.
What's Next for Extreme E?
Extreme E continues its season with back-to-back weekends of racing in Italy on September 14-15 and 21-22 for the Island X-Prix. This exciting double-header will be followed by the final two rounds of the season in Phoenix, Arizona in the US on November 23 and 24. With the addition of SBS to its broadcasting roster, Extreme E is poised to continue its exciting journey, reaching new heights and leaving a lasting impact on the world of motorsport.
