MINI UK is gearing up to celebrate its 65th anniversary at the upcoming Goodwood Revival 2024. The event, taking place from September 6th to 8th, will offer a nostalgic journey through the swinging sixties while spotlighting the all-new MINI Aceman—a fully electric vehicle poised to redefine the brand’s future.

At Goodwood Revival, MINI’s exhibition space, themed ‘Issi’s Laundrette,’ will immerse visitors in a retro environment reminiscent of the 1960s. This creatively designed area will not only highlight MINI’s rich heritage but also showcase the modern advancements embodied by the MINI Aceman. Situated at the Earls Court Motor Show, the laundrette-themed exhibit will feature interactive elements, including:

Issi's Laundrette Features

• The Edge Press ironing station: Offering MINI-themed iron-on transfers for visitors.
• Spin and Win washing machines: Surprising lucky guests with MINI goodies and prizes.
• Bubble Shop: Serving vintage-themed sweets and soft drinks with 50% of every purchase going to the charity CALM.

The highlight of the showcase will be the MINI Aceman, a fully electric vehicle bridging the gap between the MINI Cooper and MINI Countryman. This model is set to launch on UK roads later this year, offering a blend of compact style and versatile functionality. Key features of the MINI Aceman include:

MINI Aceman Features

• Circular OLED infotainment screen: Providing an intuitive and modern user experience.
• Up to 252 miles of range: A testament to the brand’s commitment to sustainable mobility.
• Compact design: Blending style and functionality for urban driving.

MINI’s parent company, the BMW Group, continues to lead in the automotive industry with a strong emphasis on sustainability. In 2023, the BMW Group reported:

• A 13% reduction in CO2 emissions per vehicle.
• 100% of its electricity usage coming from renewable sources.
• Continued progress in circular economy initiatives.

The BMW Group’s focus on responsible practices and efficient resource management underscores their commitment to sustainability and innovation.

For more details on the MINI Aceman and the Goodwood Revival event, visit MINI’s official website or reach out to their press office:

The Goodwood Revival 2024 promises to be a thrilling celebration of MINI’s legacy and its forward-looking innovations, offering a blend of nostalgia and modernity for automotive enthusiasts.

Goodwood Revival - A Throwback to the Past

Taking place at the Goodwood Motor Circuit, West Sussex, from 6-8th September, Goodwood Revival is an immersive celebration of iconic cars and fashion, and the only automotive event to be staged in a period theme.

Each year, Goodwood Revival attracts hundreds of thousands of motorsport enthusiasts, and aims to inspire them to rethink, repair and re-wear through its theme ‘Revive and Thrive’.

TRO, a leading experiential marketing agency, will be bringing the brands to life at Goodwood Revival, creating end-to-end experiences to help fans indulge in their passions.

BMW Racing Through Time

BMW’s experience, ‘Racing Through Time’ will focus on gamification. It will take petrolheads back in time to a nostalgic arcade and multi-player game portal, one that requires them to solve multiple challenges. From popcorn and gumball machines, to tattoo studios – the experience will have various vintage delights and surprises. Attendees will also have the opportunity to get hands on with the new BMW i5 Touring and explore the latest in-car gaming technology for themselves.

The MINI stand will be a throwback to the classic laundrette, with all its retro charm and bubble-filled excitement. The stand will include various touchpoints, such as a scent booster station offering sweets; an iron-press transfer station for customer handkerchief giveaways and the return of the fan-favourite: spin-to-win machine. Washing machine drums will also be transformed into mesmerizing screens, showcasing MINI’s latest OLED display technology – playfully demonstrating the brand’s commitment to blending tradition with innovation.

Tara Allen M Grey, head of client services at TRO, said, “Goodwood Revival is an event like no other. “It gives brands the opportunity to step away from traditional automotive marketing and into a unique, vintage world, with all the creative opportunity that comes with that.”

“By harnessing the power of experiential, we can’t wait to transport attendees back in time while simultaneously celebrate the future of the industry. This year’s event promises to tap into automotive passion through innovative and exciting experiences.”