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Is This The End For Old Jamaica Ginger Beer? Fans In Uproar As Brand Announces 'Farewell' Campaign

Business

26 Sep, 2024

Is This The End For Old Jamaica Ginger Beer? Fans In Uproar As Brand Announces 'Farewell' Campaign


FANS have been left fearing an iconic fizzy drink brand is set to be axed following a huge social media...

Irish Children See Gambling as a Normal Part of Sports: Study Reveals Shocking Trend

World

21 Sep, 2024

Irish Children See Gambling as a Normal Part of Sports: Study Reveals Shocking Trend


Gambling is increasingly regarded as a normal part of sport by Irish children due to the high level of exposure...

Inflation Bites: 9 in 10 Canadian Small Businesses Feel the Pinch Ahead of the Crucial Holiday Season

Business

21 Sep, 2024

Inflation Bites: 9 in 10 Canadian Small Businesses Feel the Pinch Ahead of the Crucial Holiday Season


Many small businesses rely on a strong holiday season to make ends meet, and while inflation has cooled from previous...

VMLY&R's EMEA CEO Moves to Global Digital Agency: Is This the Next Big Thing in AI?

Business

18 Sep, 2024

VMLY&R's EMEA CEO Moves to Global Digital Agency: Is This the Next Big Thing in AI?


Global digital agency DEPT has announced the appointment of Andrew Dimitriou as its new Global Chief Client and Growth Officer....

Cheez-It Finally Launches in the UK & Ireland, Here's How It's Different

Business

13 Sep, 2024

Cheez-It Finally Launches in the UK & Ireland, Here's How It's Different


A POPULAR American snack has finally launched in the UK and foodies are delighted. Cheez-Its are loved by millions in...

Canva CMO Zach Kitschke: From Snowboarding Superstar to Global Marketing Leader

Business

10 Sep, 2024

Canva CMO Zach Kitschke: From Snowboarding Superstar to Global Marketing Leader


Zach Kitschke, the global chief marketing officer for Canva, embodies a unique blend of chaos and creativity. His days are...

AI to Read Your Emotions on TV: The Future of Targeted Advertising?

Business

7 Sep, 2024

AI to Read Your Emotions on TV: The Future of Targeted Advertising?


As businesses experiment with embedding AI everywhere, one unexpected trend is companies turning to AI to help its many newfound...

Puma Recruits Veteran Marketing Leader Tara McRae to Lead North American Growth

Business

4 Sep, 2024

Puma Recruits Veteran Marketing Leader Tara McRae to Lead North American Growth


An industry veteran who spent 10 years at Puma has returned to the brand. Tara McRae, who held several marketing...

Reckitt Automates Media Planning To Reduce Human Error: How It's Done

Business

31 Aug, 2024

Reckitt Automates Media Planning To Reduce Human Error: How It's Done


Removing human error in processes through automation has become a priority at Reckitt, a British-Dutch multinational consumer goods company headquartered...

Duolingo's Sick Owl: Is It a Marketing Ploy or a Cry for Help?

Technology

30 Aug, 2024

Duolingo's Sick Owl: Is It a Marketing Ploy or a Cry for Help?


Duolingo, the language-learning platform, has been receiving a wave of criticism since the release of its new app icon that...

Indonesia’s Marketing Leaders Share Insights on Customer Engagement Strategies

World

29 Aug, 2024

Indonesia’s Marketing Leaders Share Insights on Customer Engagement Strategies


In an increasingly competitive market landscape, the importance of effective customer engagement strategies cannot be overstated, particularly in the current...

Guinness's Big Premier League Bet: How a Pint of the Black Stuff is Taking on the World

Business

23 Aug, 2024

Guinness's Big Premier League Bet: How a Pint of the Black Stuff is Taking on the World


The UK is gripped with Guinness fever. If you’ve walked down London’s Soho lately, you will likely have seen hundreds...

AI Revolutionizes Video Ads: How Brands Can Harness Native & Video Power

Technology

20 Aug, 2024

AI Revolutionizes Video Ads: How Brands Can Harness Native & Video Power


Brands are always searching for ways to reach their target audience effectively. While traditional advertising methods still hold their ground,...

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